How to Craft Heart Stopping Content: "Annisms" by Ann Handley
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Transcript of How to Craft Heart Stopping Content: "Annisms" by Ann Handley
How to Craft
Heart-Stopping
Content:“Annisms I LOVE” By Ann Handley
A SlideShare Presentation by…[email protected]
“What will your audience thank you for?
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Think Before You Ink…“
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…Why does it matter to the people you are trying to reach?
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Swap places with your reader.Be a skeptic of your
own work. WriteMixforBusiness.com
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…Get out of your own head, and into your reader’s or customer’s.
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...infuse your content with heart and soul and integrity, and layer it witha warm blanket of trust.
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…specific details can help…
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…put the flesh and blood on the dry bones of a so-called solution.WriteMixforBusine
ss.com
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...specific, story-based content...adds a heartbeat and a pulse to an idea.
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...design and content aren't separate processes...they are best friends and life partners, and deserve to be treated as such.
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I particularly like the simple, intuitive interface that puts magic wands in the design hands of muggles.
Regarding
Canva.com
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…less is so often more.
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“...writers tend to equate editing with grammar, when it's so much more than that.
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Psst…my personalfavorite… Add blog
bling…WriteMixforBusiness.com
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"Annisms I Love" Presentation Quotes, Straight from MarketingProf's Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.
Ann did write THE Guide to Creating Ridiculously Good Content, you know.These “Annisms” are just a taste from the book … pick up your copy, if you haven’t, and refer to it OFTEN!
Continue to Next Annism…
…the key to being a better writer is, essentially, to be a more productive one.
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There is no one way to write, remember? ...adapt
and amend and reject these guidelines as you discover what works for your audience and for
you...
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Remember your value is not what you do or what you sell, it's what you do for your customers.
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A SNAZZY SLIDESHARE PRESENTATION by [email protected]
Thanks for Viewing “Annisms I Love”
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