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“My name isAlan Barnard…

…and I’m a campaigner”

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“My name isAlan Barnard…

…and I make change happen”

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“My name isAlan Barnard…

…and I’m a project manager”

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Our discussion tonight

1. Explain the Seven Principles of Campaigning

2. Discuss how they can be applied to your projects

3. Introduce the Campaign It! model

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ONEThe purpose of any campaign

is to make change happen

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TWOTo make change happen you need

permission

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THREETo get permission you

have to tell a compelling story

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FOURA compelling story well structured and planned

creates an emotional response

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FIVEThe plan changes with

feedback

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SIXFeedback is the lifeblood of a

campaign

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SEVENCampaigns all begin and end with a clean

whiteboard

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www.campaignit.com

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End outcome

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Cause

End outcome

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Cause

End outcome

Emotional compulsion

Emotional reason to support you achieving your outcome

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Know who gives you permission to

succeed

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Who do you have to get ‘onside’?

Know who gives you permission to succeed

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What’s the ‘story’ they have to know and understand?

HS2 or IC1?

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Tell your story

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Organise and co-ordinate your story-telling

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You don’t operate in a vacuum

Be flexible, use feedback

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Build momentum

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Alan Barnardwww.campaignit.com

If you care enough about the outcome, Campaign It!

This presentation was delivered at an APM event

To find out more about upcoming events please visit our website www.apm.org.uk/events