How to consistently get a dozen comments per post

HOW TO CONSISTENTLY GETA DOZEN COMMENTS

PER BLOG POST

WITH YOUR HOST @SCOTTGOULD

AMONG FAR BETTER BLOGGERS

SCOTT GOULD

1. Thats me with some of my peers, who are all better than me.2. At Like Minds, which I run

1. But today is not about me, it’s about you. We’re having a digital dinner over the subject:


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So let’s begin

KNOW THY METRIC

LESSON 1

1. The first thing you need to know is your metrics. Know Thy Metric

THE USUAL STATISTICS

1. The usual statistics: 400 subscribers / 150 Uniques / 8 Tweets / 4 Likes2. For most standards, this is a FAIL.

THE USUAL STATISTICS #FAIL

1. The usual statistics: 400 subscribers / 150 Uniques / 8 Tweets / 4 Likes2. For most standards, this is a FAIL.

MY PRIZE STATISTICS

1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail

MY PRIZE STATISTICS #UNFAIL

1. These are my prize statistics2. Comments are 60% of my engageement3. I get more comments than tweets4. UNFail

KNOW THY METRIC

LESSON 1

FOCUS ON PEOPLE, OFF OF FAME.

1. That’s lesson 1. Focus on people metrics, don’t seek your ego desire for fame

BE SOCIAL

LESSON 2

1. Lesson 2 is to “Be Social”, and what do I mean by that?

THIS IS BROADCAST

1. This is broadcast, pumping your message out to any and everyone. Note that no one can talk back. There is no microphone outside of the van.

THIS IS BROADCAST MEDIA

1. This is broadcast media - one way - your TV doesn’t send video back. You either watch, or don’t watch. There’s no participation through this device.

THE VOLUME GAME

BUY

1. And with Broadcast media you play the volume game, in the chance that a small percentage will buyAnd this is fine, but comments aren’t a volume game.Great content based on volume won’t get you great comments.

COMMENTS ARENOT A VOLUME

GAME

1. COMMENTS ARE NOT A VOLUME GAME

THIS IS SOCIAL

1. This on the other hand is social. Sharing in a real time fashion. Talking and listening. Co-creating the conversation.Sound familiar?

THIS IS SOCIAL MEDIA

2. Likewise, this is social media. Talking and listening. Co-creating.

A SIMPLE DEFINITIONOF SOCIAL MEDIA:

TRACKABLE WORD OF MOUTH

1. Thus the simple definition of social media is trackable word of mouth. Same thing as offline, but in a medium, in media. Hence, “Social” media.

A SIMPLER DEFINITIONOF SOCIAL MEDIA:

RELATIONAL MEDIA

1. The simpler definition still is relational media

SOCIAL =/ BROADCAST

1. So social does not equal broadcast.2. Clear3. In fact they are the anithesis of each other4. Clear5. But we can add them together

SOCIAL =/ BROADCAST

MULTI WAY ONE WAY


SOCIAL BROADCAST

MULTI WAY ONE WAY


SOCIAL BROADCAST<>MULTI WAY ONE WAY


SOCIAL BROADCAST

MULTI WAY ONE WAY


SOCIAL BROADCAST+MULTI WAY ONE WAY


THE SOCIAL / BROADCAST MATRIX

BROADCAST SOCIAL

CONTENT

BRO

AD

CA

STSO

CIA

L

CH

AN

NEL

1. Media is about channels and it’s about content2. Broadcast / broadcast = trad media3. broadcast / social = TV became reality tv - dynamic content. Newspapers became websites that were dynamic in their content (blog posts). The content is engaging, the channel is not.4. social / broadcast = using dynamic channels to push static content that is non-engaging5. but it is blog comments that are social / social

MAGAZINERADIO

TV


BROADCAST SOCIAL

CONTENT

BRO

AD

CA

STSO

CIA

L

CH

AN

NEL


MAGAZINERADIO

TV

BLOG POSTSTALK RADIOREALITY TV


BROADCAST SOCIAL

CONTENT

BRO

AD

CA

STSO

CIA

L

CH

AN

NEL


MAGAZINERADIO

TV


BLOG PRAUTOMATION

YOUTUBE


BROADCAST SOCIAL

CONTENT

BRO

AD

CA

STSO

CIA

L

CH

AN

NEL


MAGAZINERADIO

TV


BLOG PRAUTOMATION

YOUTUBE

BLOG COMMENTS

SOC NETWORK


BROADCAST SOCIAL

CONTENT

BRO

AD

CA

STSO

CIA

L

CH

AN

NEL


1. so if we digitally go to dinner2. and I use my blog to socialy broadcast at you3. the best I’m going to get is “Great Post”. This is NOT co-creation.

GREATPOST!

1. so if we digitally go to dinner2. and I use my blog to socialy broadcast at you3. the best I’m going to get is “Great Post”. This is NOT co-creation.

COMMENTS ARE CO-CREATION

1. Commenting - co-creation - is a relational space where we share the stage

COMMENTS ARECO-CREATION

1. let me say that again: COMMENTS ARE CO CREATION

WE REMEMBER WHAT WE DO

1. In fact if you really want people to learn, you will encourage co-creation because we remember what we DO

BE SOCIAL

LESSON 2

DON’T BROADCAST AT ME,SHARE WITH ME.

1. so we ‘are’ social by not broadcasting to people. Don’t talk down to people, talk with them. Don’t be interesting, seek to be interested.

SHARE THESTAGE

LESSON 3

1. lesson 3 is literally to share the stage

1. this is my blog2. it’s called “Scott Gould and Friends” because I guide the conversation that we co-create3. One way I do this is through questions

1. and it’s regular for me to take those comments - those conversations - and make fresh posts out of them

1. Thus when I tweet, it isn’t read my post, it’s “check out this addition the conversation”

1. Because if a blog is REALLY our home, and you invite me over for a digital dinner, we should have CONVERSATION, right?2. WHY ON EARTH ARE YOU BROADCASTING AT ME?3. Great post?

GREATPOST!

1. Because if a blog is REALLY our home, and you invite me over for a digital dinner, we should have CONVERSATION, right?2. WHY ON EARTH ARE YOU BROADCASTING AT ME?3. Great post?

COMMENTS ARECO-CREATION

1. let me say that again: COMMENTS ARE CO CREATION

1. If you come to my house, you have refrigerator rights. It’s your house too. YOUR VOICE MATTERS.

SHARE THE STAGE

LESSON 3

REALLY MAKE YOURBLOG A HOME.

1. So sharing the stage - fostering ownership - really is about making your blog an ACTUAL home

ASK QUESTIONS

LESSON 4

1. and when you’re over my house the way we do this is that I ask questions

1. and when I ask questions, they create more conversation than the other activities in my house.2. and I ask more3. and more

1. I ask a lot of questions, and in doing so I under bake the issue. I don’t say everything I think.2. I might already know the answer, but under baking and getting to you give the answer it means you can fill in the gaps

(I ALREADY KNOW)

1. I ask a lot of questions, and in doing so I under bake the issue. I don’t say everything I think.2. I might already know the answer, but under baking and getting to you give the answer it means you can fill in the gaps

1. people love to fill in the gaps, to present their side of the story, to share the stage2. and what I find when you fill in the gaps is that I DIDN’T already know

(I DIDN’T ALREADY KNOW)

1. people love to fill in the gaps, to present their side of the story, to share the stage2. and what I find when you fill in the gaps is that I DIDN’T already know

AND WHEN I ASK QUESTIONS,I DON’T JUST ASK

“WHAT DO YOU THINK?”

WHICH IS ULTIMATELY THE SOCIAL MEDIA COP OUT,

WHERE BLOGGERS “TAG SOCIAL”ON BECAUSE THEY LACK DEPTH

IN THEIR BROADCAST MINDS AND DO NOT POSSESS THE

SOCIAL CARE THEY BLOG ABOUT.

1. AND WHEN I ASK QUESTIONS, I DON’T JUST ASK “WHAT DO YOU THINK?” WHICH IS ULTIMATELY THE SOCIAL MEDIA COP OUT, WHERE BLOGGERS “TAG SOCIAL” ON BECAUSE THEY LACK DEPTH IN THEIR BROADCAST MINDS AND DO NOT POSSESS THE SOCIAL CARE THEY BLOG ABOUT.

1. In fact I ask specific, searching, value based questions2. for all our benefit, because we’re all participating

SPECIFIC QUESTIONS FORSPECIFIC ANSWERS.

FOR ALL OF OUR BENEFIT.

1. In fact I ask specific, searching, value based questions2. for all our benefit, because we’re all participating

1. not just in posts, but again in the comments

1. and again and again

ASK QUESTIONS

LESSON 4

UNDER BAKE THE ISSUE ANDLET PEOPLE FILL IN THE GAPS.

ASK SPECIFICALLY, TO KNOW SPECIFICALLY.

1. so asking questions isn’t just about asking questions, it’s under baking the issue so people can fill in the gaps when they share the stage, asking specificly. I see myself as a facilitator, not just a blogger.

1. One person I ask a lot of questions of is Robin Dickinson. ( sorry Robin )

ROBINDICKINSON

1. and when I asked him what he said about getting more comments he says “don’t seek high volume of comments, seek to deliver high value to every person who comments”.And then he says “seek to create incredible value for yourc ommunity away from your blog”

VOLUME OF FRIENDS IS

MEANINGLESS

VOLUME OF FRIENDS IS

MEANINGLESS

“THE TYPE OF NETWORKING THAT MATTERS IS HELPING

PEOPLE ACHIEVE THEIR GOALS”

GAZILLIONRETWEETS

GAZILLIONRETWEETS

NO CHANCE

GAZILLIONRETWEETS

NO CHANCE

=

GAZILLIONRETWEETS

NO CHANCE

=/

GAZILLIONRETWEETS

GAZILLIONRETWEETS

ITS HARDTO BE SETH

1. In fact, I can’t be Seth.

GREATPOST!

1. In fact, I can’t be Seth.

MATTER BEYOND THE BLOG

LESSON 5

1. but I can matter beyond the blog. this is lesson 5

1. This is me talking to people on the phone, on skype, making time for them everday

1. This is me meeting people who come to visit me

1. These are people who I matter to by taking to a luxury Summit on Dartmoor - and they don’t just all comment on my blog - they work with me to ACTUALLY DO what my blog is about - CONNECT, CHANGE, COMMUNICATE


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How to consistently get a dozen comments per post

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