How to Conduct a Social Media Audit
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Transcript of How to Conduct a Social Media Audit
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Social Media Audits
Michelle G. HeldMetroNY.comPintalk.net
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Mo
Let’s connect!
Metrony.comTwitter: @metronyLinkedIn.com/in/metrony
PinTalk.netTwitter: @pintalknetPinterest: @Pintalk
Michelle G. HeldMetroNY, LLC
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Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.
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Objectives:• Assess your SM presence• Check on competitors• Look for an opportunity• Pivot strategy
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75%
U.S. Millennial Women Consult SM Before Buying
Trust -> Sales
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Social CPM, Pixels, Interests & Behaviors
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• Get data!
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Google Analytics Traffic
Facebook56%
Twitter9%
Yelp7%
Google+7%
Pinterest22%
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List all of your known social accounts
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Identify Competitors
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Locate Owned and Unowned Accounts
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Search socialchannelsfor imposters
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“Real” accounts:Who holds the keys?
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AUDIENCE• How many followers do you have?• Competitors’ followers per channel
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ACTIVITY / FREQUENCY
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ENGAGEMENT PER CHANNEL
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ENGAGEMENT
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What’s Going on in Your Competitors’ Worlds?
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ACTIVITY vs ENGAGEMENT
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CONTENT• Is the content unique per channel or repurposed?• What type content resonates with your target
audience?
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• #hashtag use• Are there links in posts?• Is content generally on-brand?• Response time and rate?• Links
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Are channels and posts on brand?
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Quality
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Adjust Profile Photos
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We process visual data 60k times faster than text!
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1.55B Monthly Active Users
Video
Text Only
Link
Photos
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
8.71%
5.77%
5.29%
3.73%
Increased Engagement
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Photos
Video
0% 10% 20% 30% 40% 50%
35%
28%
Increased Retweets
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Selfies
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Stock Images
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Professional Product Photos
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Quotes
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Video is one of the most engaging and immersive ways to tell your story!
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Multi-Column Layout
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1:1 Aspect Ratio (Square)
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NO Blurry Images!• 72 dpi• .png• .jpeg• .gif• animated .gif (Twitter, Pinterest)
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92%
consumers trust recommendations
70%
online reviews are 2nd most-trusted
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© Copyright
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Mo
Let’s connect!
Metrony.comTwitter: @metronyLinkedIn.com/in/metrony
PinTalk.netTwitter: @pintalknetPinterest: @Pintalk
Michelle G. HeldMetroNY, LLC