How to communicate in an evolving cultural spaceA Brief Communications Philosophy for the 21st Century

The cultural landscape is changing rapidly…

from brands …

… to lifestyle

From margins …

… to movements

from volunteering …

… to activism

and fromculture jammers …

… to culture creators.

And within this changing cultural environment communication needs to evolve too…

from broadcast mediums …

… to interactivetechnologies

from traditional media …

… to social media

from product fads …

… to viral memes

and from mass marketing …

… to targeting tribes and finding 1000 true fans.

Today, to communicate effectively means knowing what makes ideas stick…

Simplicity

Emotions

Unexpectedness

Stories

ConcretenessCredibility

... it means knowing who the cultural influencers are …

ConnectorsMavens

Salespeople

… and it means understanding the norms of the Net Generation.

Customization

Innovation

Scrutiny

Speed

IntegrityCollaboratio

n

Entertainment

Freedom

It also means being the first to spot trends …

… to let go of control

… to invest in young talent

… to build global networks

… and develop online and offline strategies

to deliver your message.

Of course none of this is easy…

but “the fact that something

is difficult must be one more reason to do it” -

Rilke

ABOUT THE AUTHORDavid is an communications specialist with a breadth of experience in the fields of health care, education, entertainment and business, as well as a broad interest in issues related to human rights advocacy, gender justice, poverty alleviation, mental health promotion, youth empowerment, policy studies and digital activism.

Contacthttp://www.linkedin.com/in/dvenn