How to combine Design Thinking, Lean Start-up and agile ...

How to combine Design Thinking,Lean Start-up and agile development

Prof. Dr. Patrick LinkLucerne University of Applied Sciences & ArtsSchool of Engineering and ArchitectureTechnikumstrasse21CH 6048 [email protected]+41 79 571 34 89

mailto:[email protected]

Folie 2, Prof. Dr. Patrick Link Design Thinking 2017 – Prague - 19/20.10.2017


Success factors

1. Customer and user orientation

2. Document your business model

3. Iterate and learn (Prototyping)

4. Test risks systematically

5. Righ mindset

6. Interdiscipliary teams

7. Holistic problem solving process

8. Variable space


Download-Linkwww.leancanvas.ch

A0-versions including the «ideation booklet» can be ordered by mail:[email protected] or [email protected]

How to combine Design Thinking,Lean Start-up and agile development

Prof. Dr. Patrick LinkLucerne University of Applied Sciences & ArtsSchool of Engineering and ArchitectureTechnikumstrasse21CH 6048 [email protected]+41 79 571 34 89

mailto:[email protected]


My Background

- Mechanical Engineer- 5 years: Chemical industry- phD at the BWI

(now: M-TEC of ETHZ)- 8 years Siemens- Since 2010:

Prof. for Product InnovationDesign Thinking CoachCo-leader Smart-up- Support of Start-ups

- Co-Founder- Research in new methods


ScaleProduct Development

Customer Development


Problems, worth to solve

Problem- / Customer-Fit

Problem- / Solution-Fit

Product- / Market-Fit Scale

BUILD

MEASURE

LEARN

Search for a functioning, scalable business model


BUILD

MEASURE

LEARN






Source: Ash Maurya (2010)

Lean Canvas (by Ash Maurya)

Customer Segments

Channels

Unfairadvantage

Revenuesreams

Key figures

SolutionProblem

Cost Structure

Early adopters

Short concept

Unique ValueProposition

Existingalternatives


Customer Segments

Channels

Unfairadvantage

Revenuesreams

Key figures

SolutionProblem

Cost Structure

Early adoptersShort concept

Existingalternatives

KeyPartner-ships

Key resources

Key activities

Customer relationship

Differences Lean Canvas and Businessmodell-Canvas

Unique ValueProposition

Source: Ash Maurya (2010)


Success factors

1. Customer and user orientation

2. Document your business model

3. Iterate and learn (Prototyping)

4. Test risks systematically

5. Righ mindset

6. Interdiscipliary teams

7. Holistic problem solving process

8. Variable space


Customer and User orientation (Desirability)

«There are no Facts inside your building, so get outside»(Steve Blank)

Folie 22, Prof. Dr. Patrick Link GVDK Jahreskonferenz 22.9.2017


Document your business model (Viability)Test your hypothesis with potential customers

Assumption

Assumption

Experiment 1 Experiment 2 Experiment 3


Iterate and Learn (Prototyping)Minimize waste – maximize learning


Value

Risk

Turnover

Free-Cash-Flow

2ProductMarket

Fit

Additional external financingFinancing

3 Scale

1Problem Solution

Fit€

Test the biggest Risks systematically


The right Mindset for your Organisation

Driven by curiosity- Human and User centered

Co-Create, Grow & Scale- With varying mental states

Accept complexity

Visualize and show

Experiment & iterate Reflect your actions and acting

Develop process awareness

Networked Collaboration


Interdisciplinary Teams

- Work in inter- or multidisziplinary teams („radical collaboration“)- Constructive team work („build on ideas of others“)- Distinctive questioning of the problem („change perspective“)- Positive attitude towards uncertainty („embrace ambiguity“) - Joint Vision (e.g. How might we…)- Common and agreed values (e.g. brainstorming and feedback rules)- Concrete, open and positive feedback- Trust and respect


Holistic Problem Solving Process

Empatize

Define POV

Ideate

Prototype & Test

Situation Analysis

Define Objectives

Solutions

Evaluation

SolutionSolution


Variable Space

Make Meaning

Prototyping Material

Flexible, mobile furniture

High tablesDifferent visualisation possibilities


Transformation of the Organization


Thank you for your attention


Download-Linkwww.leancanvas.ch

A0-versions including the «ideation booklet» can be ordered by mail:[email protected] or [email protected]


Prototypen

Iterate and Learn (Prototyping)Minimize waste – maximize learning


Mock-up’s, Paper-Prototypesand Pinocchios


Paper Prototyp(also Powerpoint possible)

Software Prototype

Source: www.kickstarter.comprojects1990245787sticky-jotslang=de

Quelle:https://www.kickstarter.com/projects/1990245787/sticky-jots?lang=de


Explanation VideoExample: Dropbox

Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/

http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/


Wizard of Oz or Mechanikcal TurkExample : Zappos

Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/ , Image Source: Archive.org.

http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/


Types of Prototypes

How to combine Design Thinking, Lean Start-up and agile ...

Documents

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