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Transcript of How to collaborate with travel bloggers to share your destination through their own authentic travel...
![Page 1: How to collaborate with travel bloggers to share your destination through their own authentic travel story | Caroline Makepeace | #SoMeT15AU Sunshine Coast, Australia](https://reader038.fdocuments.in/reader038/viewer/2022103120/55d30385bb61ebab2f8b45a0/html5/thumbnails/1.jpg)
How to collaborate with travel bloggers to share
your destination through
their AUTHENTIC travel story
![Page 2: How to collaborate with travel bloggers to share your destination through their own authentic travel story | Caroline Makepeace | #SoMeT15AU Sunshine Coast, Australia](https://reader038.fdocuments.in/reader038/viewer/2022103120/55d30385bb61ebab2f8b45a0/html5/thumbnails/2.jpg)
About UsWe’ll let the Today Show tell you!
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A group campaign alternative helping committed travellers
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The five stages of travel
Dreaming
Planning
BookingExperiencing
Sharing
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Our Trip
I will keep reading whether you’re
travelling 24/7 or staring at your
picket fence. Your journey has been so
much fun to follow and given me so
much to dream about.
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IF WE CAN DO IT YOU CAN TOO
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The total package
14, 107
38,179
41, 817
339, 652
559, 666
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How it worked
Our STORY, your DESTINATION
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Deliverables
• Live social media updates
• Joint copyright to images on social media
• Content highlighting experiences and destinations published on our blog and shared through our communities
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Before
INFORM, INVITE, INVOLVE
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During
Sharing tips
Brand interac-
tion
Sharingmemor-
iesSHAREINTERACT
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After
INSPIREINFORMINCLUDECARE
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THE BENEFITS
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Real story told by real travellers
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Australian ambassadors
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More bang for your buck
• Less on the ground costs
• More flexibility
• No need for hosts
• Long-term relationships save you money
• Relevant activities avoid wastage and give greater exposure
IF CHOSEN CORRECTLY
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Passion and authenticity leads to value over-delivery
Shelley Winkel - TEQ
PASSION ex-change
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Structured content
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Constant new and recycled content
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USEFUL
INSPIRING
SHARE-ABLE
169, 732 views87, 051+
shares153 comments
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Booking functionality
ACCOMMODATION
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Useful and inspiring content that doesn’t disappear
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“We didn’t know Australia was like this.”
“You’ve made me want to see my own country in-
stead of going overseas.”
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PINS REPINS SEARCH TRAFFIC
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LEVERAGE
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Provide content to other sites
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Share their authentic story through your channels
Caz and Craig are on their way to Sun-shine Coast – what
should they see and do there?
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Share their story with traditional media
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Work in collaboration with brands
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Create content for your site
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Use their authority
Speaking at trade shows
and events
Meet ups/ Hang outs
INSPIRATION + EXPERT ADVICE
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CASE STUDY
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You can’t fake PASSION and
AUTHENTIC story telling
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These stats are still increasing
4, 173
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GETTING IT RIGHT
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FISH WHERE THE COMMITTED FISH ARE
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Choose correctly
Story
Experi-ences
Blogger
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Trust the blogger
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Clear expectations + communication
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Professionalism
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What’s the leverage?
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CHOOSING THE RIGHT BLOGGER
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Do your due diligence
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What to look for?
• Case studies
• Stats
• Research their content
• Audience demographics
• What’s the angle?
• Engagement
• Wider influence
• Working relationship
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WHAT’S NEXT?
![Page 52: How to collaborate with travel bloggers to share your destination through their own authentic travel story | Caroline Makepeace | #SoMeT15AU Sunshine Coast, Australia](https://reader038.fdocuments.in/reader038/viewer/2022103120/55d30385bb61ebab2f8b45a0/html5/thumbnails/52.jpg)
The road trip continues
• Finding a match between our desires and our reader’s interests.
• The Perfect Match is
USA65 tips already