Through your website, you are introducing the

visitors to your business and encourage them to get

involved, to contact your company, and even to buy

your products.“The aim of art [design] is to represent

not the outward appearance of things, but their

inward significance,” said Aristotle.

Colors arrangement and positioning in the web page

really count in designing the website. Therefore, this

article is dedicated to give some ideas about the

most used colors in designing and what they stand

for.

The Color of PowerFirst, the red is associated withcontradicted feelings and meanings,such as anger, passion, war, blood,love, courage and energy. In ancient Egypt, red was associated with life, health, and victory.

You can use it as a main color as in one of the well

known social media; Pinterest. On the other hand, It

can be used in call-to-action button to encourage

your clients to buy your products or to subscribe in

your services.

The Color of Infinity

Blue is the color that suits

everyone. A survey taken in

Germany found that blue was

the favorite color of 46 percent

of male respondents and 44 percent of women.

You will find many business and corporate websites

use blue tones, as it represents seriousness, power,

knowledge and power. Do not worry about using

blue, you can easily splash it all over your web

design.

The Color of Growth

Green is powerful color, just if

you know how to use it,

because it gives your visitors

a great deal of positive energy.

It indicates money, growth, hope, youth and health.

Accordingly, you will find that most of the financial

institution and medical entities use it commonly.

The Color of Royalty

In the ancient world, purple was

the color worn by Roman

Emperors and magistrates, and

later by Roman Catholic bishops.

Since that time, purple has been commonly

represents royalty and piety.

Purple combines the stability of blue and the energy

of red. It conveys wealth, wisdom, dignity, creativity,

mystery, and magic. It is considered more feminine

color, so it is used in fashion and sometimes used in

promoting children products.

We cannot go without mentioning Google colors.

Ruth Kedar, the graphic designer who developed.

"We ended up with the primary colors, but instead of

having the pattern go in order, we put a secondary

color on the L, which brought back the idea that

Google doesn't follow the rules." Hence, it is not

about color matching, It is about conveying the right

message through them.

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