How to Change Your Marketing Luck this Friday the 13th

By Andrew Holstein

Images from REX Features

It’s Friday the 13th

And between disappearing data, fuzzy animal updates and pressure to prove the ROI of social media, as a lead gen marketer you might feel like you’ve been given 7 years bad luck.

So on this scariest of days, you’ve got to ask yourself one question.

Do I feel lucky?

Well, do ya, punk?

But maybe just feeling lucky is enough. As a wise man once said, “I make my own luck.”

So here are 5 ways you can improve your marketing luck.

“What's important is to be able to see yourself, I think, as having commonality with other people and not determine, because of your good luck, that everybody is less significant, less interesting, less important than you are.”

-Harrison Ford

Many people will tell you it’s important to talk to your customers.

But listening to them is far more critical and beneficial.

Social media is not for broadcasting your marketing messages.

Social media is an amazing opportunity to listen to what people are saying.

Make sure you’re present in multiple channels and keep in touch with your market.

Diversify

“Luck is what happens when preparation meets opportunity.”

-Lucius Annaeus Seneca

Diversify Your Channels

Relying on one channel, especially Google, is dangerous. You put yourself at their mercy.

Your entire business becomes reliant on luck.

Invest time and money in new channels, it will minimize bad luck and maximize your chances for good luck.

Be Bold

“I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”

-Brian Tracy

Be Bold

Take a chance on something big and risky that has the potential to transform your business. If you don’t give it a chance, you’re just sitting around and hoping.

Fortune favors the bold.

Have the Right Attitude

“Luck is believing you’re lucky.”

-Tennessee Williams

Have the Right AttitudeSometimes your luck may not come in the way you were hoping or expecting. But that doesn’t mean it isn’t there.

Everything you do has some positive effect, even if it’s just a little unexpected wisdom. Look for those positives and be prepared to take advantage of them.

Know Yourself and Your Mission

“It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though:

If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.”

-Steve Jobs

Know Yourself and Your Mission

To know when you’ve gotten lucky, you need to know why you want to be lucky.

Believe in your mission and what you’re trying to accomplish.

It’ll be your guiding light.

Know Yourself and Your Mission

And always remember, at the end of the day,

If you do what you love and you love what you do,

You’re already lucky.