How to build what users really really want
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HOW TO BUILD WHAT USERS REALLY, REALLY WANT, NOT WHAT THEY TOLD US THEY WANT
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Digital Shoreditch Behavioural Design Talk
Transcript of How to build what users really really want
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HOW TO BUILD WHAT USERS
REALLY, REALLY WANT,
NOT WHAT THEY TOLD US THEY WANT
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“CLEAR-MIND”
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INTRANETS & WEB APPS
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How usersdescribe it…
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How wedesigned it…
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How it has been marketed…
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What the usersreally needed…
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Malcolm Gladwell’s book ‘BLINK’
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You can't just ask customers what they want
and then try to give that to them
#stevejobs
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Solution:
COMPROMISE ?
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COMPROMISE = MEDIOCRE PRODUCT
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There’s a huge difference between
IMAGINING USING SOMETHING
and
ACTUALLY USING IT.
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Solution:
RAPID PROTOTYPING
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REMOTE CONFERENCING
RAPID PROTOTYPING
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1. DON’T JUST LISTEN, OBSERVE !
2 . USE RAPID PROTOTYPING TO SHORTEN ITERATIVE PROCESS
3. FAIL FAST, LEARN QUICK
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THANK YOU
michaelchristian.co.uk
@michaelchri