How to build the PERFECT ecommerce website
description
Transcript of How to build the PERFECT ecommerce website
![Page 1: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/1.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Perfect Commerce?
Planning the ‘perfect’ ecommerce website
![Page 2: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/2.jpg)
Pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 3: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/3.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Pod1 is a global network of digital agencies
Provide integrated ecommerce & marketing solutions
London, New York & Cape Town
![Page 4: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/4.jpg)
![Page 5: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/5.jpg)
And just launched…
![Page 6: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/6.jpg)
![Page 7: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/7.jpg)
![Page 8: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/8.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
We don’t just do fashion…
![Page 9: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/9.jpg)
![Page 10: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/10.jpg)
![Page 11: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/11.jpg)
![Page 12: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/12.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Some stats…
![Page 13: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/13.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
• The UK e-commerce market will be worth an estimated €48bn during 2010
Source: Econsultancy Ecommerce Statistics 2010
• Online sales now 10% of total retail sales in the UK
• 25% of UK shoppers prepared to spend £1,000 + online in a single transaction
• 57% of UK consumers made online purchases
![Page 14: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/14.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
• British shoppers spend £1 in £13 online - this will change to £1 in £5 by 2020
Source: Econsultancy Ecommerce Statistics 2010
• Online accounts for a quarter of all new retail businesses; this will rise to half over the next ten years
• Annual online spend is to grow by £46bn or 223%, and offline spend to drop by £18bn or 7%
![Page 15: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/15.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
So what does the perfect ecommerce
website look like?
![Page 16: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/16.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 17: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/17.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Some examples (that are perfect for their audience)…
![Page 18: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/18.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 19: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/19.jpg)
![Page 20: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/20.jpg)
![Page 21: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/21.jpg)
![Page 22: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/22.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 23: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/23.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
www.made.com
![Page 24: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/24.jpg)
![Page 25: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/25.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 26: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/26.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 27: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/27.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Customer dictates to the business…not the other
way around…
![Page 28: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/28.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
www.nakedwines.com
![Page 29: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/29.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 30: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/30.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 31: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/31.jpg)
![Page 32: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/32.jpg)
![Page 33: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/33.jpg)
![Page 34: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/34.jpg)
![Page 35: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/35.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Sarah used to have 100 people walk by her stall
every Saturday…
![Page 36: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/36.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
www.supermarketsarah.com
![Page 37: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/37.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 38: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/38.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 39: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/39.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 40: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/40.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Apply here: www.rekn.it/become-a-mom
![Page 41: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/41.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
A domestic chore can even become a
successful online business…
![Page 42: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/42.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
www.rekn.it
![Page 43: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/43.jpg)
![Page 44: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/44.jpg)
![Page 45: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/45.jpg)
![Page 46: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/46.jpg)
![Page 47: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/47.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
www.NachosNY.com
![Page 48: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/48.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Time to get a little serious
![Page 49: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/49.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Some lessons..
![Page 50: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/50.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
7 pillars of ecommerce ** 2010 Edition **
![Page 51: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/51.jpg)
Pillar 1
Have a plan
![Page 52: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/52.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 53: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/53.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 54: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/54.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
“Understand your requirements before
thinking about technology.”
![Page 55: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/55.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
“But don’t plan for perfect! It’s quality not perfection you should be striving for. Get the basics right, then build
on top of that.”
![Page 56: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/56.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 57: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/57.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
• Project managers are your friends.
• They can be mean.
• They can shout.
• They say NO quite a lot.
• But that’s what you pay them for.
![Page 58: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/58.jpg)
Pillar 2
It’s all about your customer
![Page 59: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/59.jpg)
? What relationship do they have with your brand?
Why do they value your brand?
Why are they visiting your site? Need states
How do they interact with your brand?
![Page 60: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/60.jpg)
• Same customer / different need state depending on where they are in their purchase journey..
vs
![Page 61: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/61.jpg)
Luxury item (considered purchase):
Desire -> go to your store for inspiration
Eventually -> a functional customer
Visiting brand areas
![Page 62: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/62.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Non luxury item: (FUNCTIONAL)
You have a NEED
Compare prices
Go direct to shopping pages/SEARCH
![Page 63: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/63.jpg)
Pillar 3
What does success look like?
![Page 64: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/64.jpg)
![Page 65: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/65.jpg)
![Page 66: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/66.jpg)
![Page 67: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/67.jpg)
![Page 68: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/68.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
What are YOUR unique goals?
![Page 69: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/69.jpg)
Pillar 4
Evolution not Revolution
![Page 70: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/70.jpg)
![Page 71: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/71.jpg)
![Page 72: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/72.jpg)
![Page 73: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/73.jpg)
![Page 74: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/74.jpg)
Your complete redesign could lose you much needed revenue in the short term!
![Page 75: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/75.jpg)
![Page 76: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/76.jpg)
If you’re doing 100’s of orders per day, this could represent a major loss of revenue
![Page 77: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/77.jpg)
Pillar 5
Make it sticky
![Page 78: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/78.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Shopping habits have changed
• With internet
78
![Page 79: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/79.jpg)
![Page 80: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/80.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 81: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/81.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 82: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/82.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Grab and drag charms emulating the real experience!
Click straight to checkout
![Page 83: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/83.jpg)
![Page 84: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/84.jpg)
![Page 85: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/85.jpg)
![Page 86: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/86.jpg)
![Page 87: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/87.jpg)
![Page 88: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/88.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 89: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/89.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Video of catwalk plays with option of clicking to product detail
![Page 90: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/90.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 91: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/91.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Remember: PEOPLE DON’T BUY FIRST
TIME (unless it’s Amazon)
![Page 92: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/92.jpg)
Pillar 6
Customer Service
![Page 93: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/93.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 94: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/94.jpg)
![Page 95: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/95.jpg)
http://www.youtube.com/watch?v=DgVCVoa1Ofo
![Page 96: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/96.jpg)
Launched in 2000
Turned over $1bn in 2009
Sold to Amazon for $1.2bn in 2010
![Page 97: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/97.jpg)
BUY THIS BOOK
![Page 98: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/98.jpg)
Pillar 7
It’ll bite you in the ass (cutting corners, that is)
![Page 99: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/99.jpg)
Top 5
![Page 100: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/100.jpg)
5
![Page 101: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/101.jpg)
![Page 102: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/102.jpg)
4
![Page 103: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/103.jpg)
![Page 104: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/104.jpg)
3
![Page 105: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/105.jpg)
![Page 106: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/106.jpg)
2
![Page 107: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/107.jpg)
![Page 108: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/108.jpg)
1
![Page 109: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/109.jpg)
![Page 110: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/110.jpg)
**BONUS**
Pillar 8
Beyond the website
![Page 111: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/111.jpg)
![Page 112: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/112.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 113: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/113.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
And most importantly…
![Page 114: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/114.jpg)
![Page 115: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/115.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Pillars 9 – 100
coming soon..!
![Page 116: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/116.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
So
![Page 117: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/117.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
No such thing as perfect…
![Page 118: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/118.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
There’s no one size fits all…
![Page 119: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/119.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
One thing’s for sure…
![Page 120: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/120.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
![Page 121: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/121.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
In summary • The nature of ecommerce has changed
and will keep changing every single day
• The landscape, as we know it, is getting more distributed, more social, more global and more complicated
• Your ecommerce strategy must go beyond website/search/email/affiliate/social in order to keep you ahead of the game
![Page 122: How to build the PERFECT ecommerce website](https://reader034.fdocuments.in/reader034/viewer/2022042614/554c9b7bb4c905b80b8b501e/html5/thumbnails/122.jpg)
pod1.com @pod1 Facebook.com/Pod1Group @fadi
Thanks for listening
[email protected] LinkedIn: Fadi Shuman
Twitter: @fadi
Pod1.com Blog.pod1.com
Twitter: @pod1