How to build - Technovation Ottawatechnovationottawa.org/.../2017/...Model-Shopify.pdf · 1....
Transcript of How to build - Technovation Ottawatechnovationottawa.org/.../2017/...Model-Shopify.pdf · 1....
How to build a business model
for your idea
What is a business model?
Business model is a prototype for how you create, deliver, and capture
the value of your product.
1. Customer segments2. Value propositions3. Channels4. Customer relationships5. Revenue streams6. Key resources7. Key activities8. Key partnerships9. Cost structure
Nine basic building blocks of a business model
1. Customer segments2. Value propositions3. Channels4. Customer relationships5. Revenue streams6. Key resources7. Key activities8. Key partnerships9. Cost structure
Nine basic building blocks of a business model
Nine basic building blocks of a business model
1. Customer segmentsFor whom are you creating value?
Who are your most important customers?
1. Customer segments
- Mass market- Niche market- Diversified market- Multi-sided markets
For whom are you creating value? Who are your most important customers?
2. Value PropositionsWhat problem are you solving?
What product/service are you offering as a solution?
2. Value PropositionsWhat problem are you solving?
What product/service are you offering as a solution?
- Newness - Performance- Customization- UX- Brand/Status- Price- Accessibility
3. ChannelsHow are you reaching your Customer Segments?
Which Channels are the most effective?
3. Channels
- Awareness- Evaluation- Purchase- Delivery- After sales
How are you reaching your Customer Segments?Which Channels are the most effective?
4. Customer RelationshipsWhich Customer Relationships are the most valuable?
4. Customer Relationships
- Personal assistance- Self-service- Automated service- Communities- Co-creation
Which Customer Relationships are the most valuable?
5. Revenue StreamsFor what value is each Customer Segment truly willing to pay?
5. Revenue Streams
- Usage fee- Subscription fees- Rent or Lease- Licensing- Advertising
For what value is each Customer Segment truly willing to pay?
6. Key ResourcesWhat Key Resources does your Value Proposition require?
6. Key Resources
- Physical- Intellectual- Human- Financial
What Key Resources does your Value Proposition require?
7. Key ActivitiesWhat Key Activities does your Value Proposition require?
7. Key Activities
- Production- Problem
solving- Platform or
network
What Key Activities does your Value Proposition require?
8. Key PartnershipsWho are your Key Partners?
9. Cost StructureWhat are the most important costs inherent in your business model?
Let’s see your business models!
Resources