How to Build Financial Tech Services that are Secure, Scalable and Successful
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17-Oct-2014 -
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Transcript of How to Build Financial Tech Services that are Secure, Scalable and Successful
How to Build Financial Tech Services that are: Secure, Scalable, and Successful
By Poornima Vijayashanker1
Launch to acquisition in 2 years?
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For a $170M?!
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Start with a personal problem.
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Get REALLY frustrated.
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Money intelligence...?
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Inexperienced.
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Who would trust 20 somethings with their finances?
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NO ONE!
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Bank level security.
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David Michaels.
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Security through obscurity.
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Security vs. Usability
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Frustrated.
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People. Product. Policies.
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Designing the experience.People.
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Designing the experience.
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Product is about the people’s needs.
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We’re right next to them.
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Secure all links.
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Vendor Relationships.
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Scaling.
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Directions.
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Focus.
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Press.
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Bloggers.
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Content Network.
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Infographics.
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First impressions matter.
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Fast, clear & easy to setup.
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There were a number of failures...
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And more!
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Success.
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Competition.
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We walked a mile in their shoes!
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Constantly re-designing & re-building.
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Don’t be the other guy.
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Branding.
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Delight users.
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And don’t be afraid to take the lead...
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Mint alerts.
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Chase.
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Account aggregation.
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Merrill.
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What about the recession?
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If you can’t beat’em...
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What do you do now?
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Takeaways.
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Teach people to build.
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Join me!
http://femgineer.com/transform-ideas
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Q&A
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