How to Build Brand Loyalty with Partners
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Transcript of How to Build Brand Loyalty with Partners
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WEBINARHow to Build Brand Loyalty with Partners@goallbound#NeverSellAlone
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Jen SpencerDirector of Sales & [email protected]@jenspencer
Hey! It’s nice to meet you.
• Legit Content Marketer• Loves Gadgets• Thinks Animals are
Sometimes Cooler than People
• Total Social Media Geek
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Today’s Agenda• Top 3 Partner Loyalty Failures• Channel Partners — What do they want? • Tips for Creating Brand Evangelism in your Channel• Q&A
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#NeverSellAlone
Channel Partners• Driving new sales growth• Channel partners’
revenue growth & profitability
• Improved competitive advantage
Channel Partner Loyalty
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The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%.”
#NeverSellAlone
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#NeverSellAlone
3 Channel Partner Loyalty
Failures
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Failure #1: Your Channel Is a Revolving Door
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Failure #2: Your Channel Partners are Supplier Agnostic
#NeverSellAlone
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Failure #3: Not Defining Value to Your Channel Partners
#NeverSellAlone
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#NeverSellAlone
What Do Channel
Partners Want?
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Communication and CollaborationPartners need channel-ready solutions
#NeverSellAlone
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Communication and CollaborationPartners desire coaching, guidance and alignment
#NeverSellAlone
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InnovationPartners want to join the market leader
#NeverSellAlone
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Messaging and Audience CreationYour channel partners want to stay on target
#NeverSellAlone
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DataPartners are hungry for the facts
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Empower Channel ResellersImproved communication, innovation, messaging & data
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#NeverSellAlone
Creating Brand Evangelism in your Channel
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Do …Leverage user-friendly, cloud-based software for communicating with channel partners.
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#NeverSellAlone
Do …Provide support and training at an individual level for vendor employees.
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#NeverSellAlone
Do …Reward channel partners.
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#NeverSellAlone
Do …Facilitate advertising opportunities for local and regional businesses in your channel.
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#NeverSellAlone
Don’t …Ignore or delay responses to your loyal partners.
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#NeverSellAlone
Don’t …Create an “us vs them” mentality between yourself and your partners.
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#NeverSellAlone
Don’t …Make partners pant for your product.
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Questions?Questions?
#NeverSellAlone
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