How To Build An Engaged Audience For Your Business and Brand on Livestream Platforms Meerkat &...
-
Upload
alexa-carlin -
Category
Marketing
-
view
58 -
download
1
Transcript of How To Build An Engaged Audience For Your Business and Brand on Livestream Platforms Meerkat &...
How To Build An Engaged Audience For Your Business & Brand on Livestream Platforms
Meerkat & Periscope
Alexa Carlin, @AlexaRoseCarlinAlexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
• Speaker
• Author
• Founder of Hello Perfect®
• Periscope Summit Speaker
• Motivational Periscope Broadcaster
• 3.6 million+ hearts
• 4.1K+ followers
• Good Vibe Tribe community
ALEXA ROSE CARLIN@AlexaRoseCarlin
Broadcast Live Streaming Isn’t New
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Live MOBILE Broadcasting Is NEW!
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
February 27, 2015 March 26, 2015
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Superfastbusiness.com
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Superfastbusiness.com
How Can YOUR BRAND Benefit FromPeriscope or Meerkat?
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
• HUMANIZE your brand• CONNECT & ENGAGE with your audience in real-time
– (upfront feedback & insight)
• Build trust• Conduct remote focus groups• Customer service tool• Increase brand loyalty and awareness• FREE International exposure• Grow client and customer base• Grow your social following
Top Brand-Building Ways To Use Periscope & Meerkat
• Interactive Customer Support• Product Demonstrations and Product Launches• Customer/ Audience Feedback• Share Breaking News• Behind The Scenes & Events• Education• Giveaways & Promotions• Q & A Sessions• Personal Branding & Storytelling
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Let’s Break It Down! • Create a strategy for live streaming
– Set goals– Work with influencers
• It’s a conversation, not a 1-man show• ENGAGE! ENGAGE! ENGAGE! • Be yourself• Breathe• Know that it’s okay to make mistakes• Add value• STREAM, STREAM, and STREAM
SOME MORE!
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Connect With Me!
Periscope/ Twitter/ Instagram:
@AlexaRoseCarlin
Email:
Free Guide to my top 25 Periscope
tips for brands:
bit.ly/PeriscopeAlexa
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin
Ready To Go LIVE?
Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin