How to build an analytics case
-
Upload
liew-wei-da-andrew -
Category
Data & Analytics
-
view
303 -
download
0
Transcript of How to build an analytics case
![Page 1: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/1.jpg)
#BuildMeaningfulMetrics
Let’s drill and tell a story
![Page 2: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/2.jpg)
![Page 3: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/3.jpg)
Be specific about the problem
Why is this problem important?
What drives this?
What are the implications?
![Page 4: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/4.jpg)
Data Match The Story Story Match The Data
Inter-relatedMy Model:Hot weather promote more ice-cream sale
New Data
Predictive Result
Data Tells me :Hot weather promote more
ice-cream sale
Old Data
Predictive Result
![Page 5: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/5.jpg)
Data Match The Story Story Match The Data
Inter-related
Structural Form Modelling Reduced Form Modelling
![Page 6: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/6.jpg)
Time
Characteristics
![Page 7: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/7.jpg)
Time
Characteristics
Marketing: Target Audience
Male buys more than Female or Female buys more than Male
Young Male buy more than Older Male
Bank: Cyclical Patterns
This is the Bull Market or Bear Market.
Is there a special event that drives prices up or down?
![Page 8: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/8.jpg)
Profits
RevenuePrice
Finding the Drivers : Zooming in and Zooming out
![Page 9: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/9.jpg)
![Page 10: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/10.jpg)
![Page 11: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/11.jpg)
Tools
![Page 12: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/12.jpg)
“It’s not just about knowing that you know the tools but MORE about how you use the tools to tell a story and predict the outcome with actionable insights”
Andrew Liew
![Page 13: How to build an analytics case](https://reader034.fdocuments.in/reader034/viewer/2022051300/58edd45e1a28abe45e8b4619/html5/thumbnails/13.jpg)
Andrew Liew Weida
Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.
@activesun1982