How to Build a Thriving Mobile Center of Excellence
Transcript of How to Build a Thriving Mobile Center of Excellence
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BUILDING A THRIVINGMOBILE CENTER OF EXCELLENCEMAY 4, 2017
WEBINAR:
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PROPELICSBACKGROUNDABOUT US
Propelics creates mobile strategiesand world-class Apps for the Enterprise.• Deep Enterprise background• Founded in 2011• Fortune 500 focus• Global delivery experience• 100% focused on digital & mobile
for the Enterprise• San Jose, Boston, Pittsburgh, Guadalajara
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TRUSTED BY COMPANIES LIKE YOURS:
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WHAT WE DO
Enterprise MobileStrategy ServicesEnterprise Mobile Roadmap
App Scoping & Prototype
Mobile UI/UX Refresh
IT Strategy for Mobile
Mobile Center of Excellence
Testing Strategy for Mobile
Emerging Technologies
App Developmentand SupportApplication Architecture and Development
Managed Mobile Center of Excellence
Mobile App Testing as a Service
Mobile App Tier 2 and 3 Support
ResearchEmerging Technology Council
Mobile ProductsAuditHere - Mobile Auditing for the Enterprise
ExactMeeting - Conference Room Finding & Booking
Lead2Capture - Enterprise Grade Event Lead Capture
We will give you the edge.
Our Objective:Driving innovation and business value with mobile and other emerging technologies.
Our executive guidance helps membersdeliver effective, high-impact intelligence and experiences to employees, partners and customers.
ü ETC has no sales angle or vendor bias. ü Members benefit from insider access to real-world
mobile experience.ü Members include: Ace Hardware, American
Airlines, AmerisourceBergen, Bank of Montreal, Coca-Cola Bottling Co., Family Dollar, UPS and many more…
Research. Advisory. Community.
EMERGING TECHNOLOGY COUNCIL
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HOW TO BUILD A THRIVINGMOBILE CENTER OF EXCELLENCE
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TODD CHUSID: MOBILE STRATEGIST
Todd has a proven, 15-year track record of taking end-to-end ownership and delivering diverse technologies on web, mobile and ecommerce solutions.
Todd’s mission at Propelics is to help clients reimagine, refine, and reinvigorate their business processes, systems, and data to enable more engaging and productive interactions with customers, partners, and employees through mobile devices.
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AGENDA
• Background
• Roadblocks & Failures of Mobile COEs
• How to Combat and Thrive
• Propelics Approach to a Mobile COE
• Q&A
• Next Steps
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STRATEGIC EMPHASIS AND BENEFITS OF MOBILITY
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Question: What causes an MCOEto be ineffective?
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#1: It’s the Name – Center of Excellence
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#1: IT’S THE NAME – CENTER OF EXCELLENCE
Definition:A center of excellence (CoE) is a team, a shared facility or an entity that provides leadership, best practices, research, support and/or training for a focus area.
Stakeholder | Colleague Perception:• Didn’t work in the past• Too much control• Burdensome processes slow us down• Gatekeeper with no added value• Internal politics
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#2: Applying Legacy Thinking to Mobile
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#2: APPLYING LEGACY THINKING TO MOBILE
• Planning for one release in 6 months vs. designing and developing for 9 releases in 6 months.
• Ignoring Native guidelines. Applying the same user experience (images, fonts, navigation, calls to action, etc.) for web, tablet & smartphone.
• Using standard metrics and SLA’s to track performance vs. modifying/adjusting for customer feedback, product maturity and social media integration.
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#3: Forgetting Your Role
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#3: FORGETTING YOUR ROLE
• Business stakeholders making mobile platform decisions.
• Internal procurement involved after software/license decisions have been made.
• Architecture review boards re-discussing silo solutions vs. repeatable and scalable solutions.
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#4: Working Out of Order
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#4: WORKING OUT OF ORDER
Roadmap
Profiles & Owners
Standards & Processes
• What are we delivering,to which people,via what solutions,using what types of information
• Defining security profiles• Aligning to user groups• Determining device ownership
• Creating repeatability• Defining dev standards,
Security processes, Legal requirements, etc.
• Reducing cost of solution
CLA
RIT
Y
MOMENTUM & ABILITY TO EXECUTE
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#5: Misalignment with What’s Required
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#5: MISALIGNMENT WITH WHAT’S REQUIRED
• The organization may find itself unable to find adequate resources, in a timely manner, that meet the new skillset expectations.
• User requirements for data classes and device profiles do not match existing legal policies.
• When templates, provided by the MCOE, are too generic and broad to be of use on a specific mobile initiative but are still required in the mobile SDLC.
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Question: Why bother with an MCOE?
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WHY BOTHER WITH AN MCOE?
• Enables embracing mobile holistically which reduces the total cost of mobilefor an organization.
• Manages and synchronizes your Mobile tech ecosystem to optimize and reduce redundancy for each mobile solution.
• Fosters cross communication and collaboration across the Enterprise vs. making silo business unit decisions, thus accelerating new products and services to the marketplace.
TRANSFORMSthe
BUSINESS
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HOW TO COMBAT AND THRIVE
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HOW TO COMBAT AND THRIVE
• Show Business Value of the MCOE
• Follow User-Centric Design Principles
•Utilize a Mobile App Portfolio
•Determine your MCOE Organizational Model
• Be Aware and Be Prepared
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#1. SHOW THE BUSINESS VALUE OF THE MCOE
Drivers OF Strategic value
EXISTING CUSTOMERS
Competitive advantage
NEW CUSTOMERS Omni-channel
TOTAL COST OF
OWNERSHIP
PERFORMANCE IMPROVEMENT
S
Scalability & sustainability
Data quality & data science
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#2. FOLLOW USER-CENTRIC MOBILE DESIGN PRINCIPLES
goal measurement
improve credibility
Increase exposure
Improve performance
Reduce resource burden
• Reduce # of User Errors• Increase Ease of Use & Learning
• Increase Traffic/Size of Audience• Increase Adoption
• Increase the Number of New Visitors• Increase Number of Visits from Search
• Increase User Satisfaction• Increase Trust of the App
• Reduce Development Time & Costs• Reduce Maintenance Costs
• Reduce Design Costs• Reduce Support Costs
• Reduce Training Needs• Reduce Documentation Costs
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#3. UTILIZE A MOBILE APP PORTFOLIO
• Scenario Grouping• Type of use• Commonality of function
• App Portfolio• Prioritized App Candidates• Business Value• Innovation• Readiness• Ease of Implementation• Buy vs. Build• Alignment with existing
initiatives
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#4. DETERMINE YOUR MOBILE COE ORGANIZATIONAL MODEL
The Repository Modeln A repository of mobile best practices and information on standards, tools, and
templatesThe Coach Model
n A competency center to provide mobile expertise and some oversight for the organization
The Manager Modeln Concentrates on mobile governance responsibilities and may provide the direct
management of mobile projects
Repository – Coach – Manager Modeln An internal consultancy to advise on and govern mobile projects. Has authority
to evaluate and monitor mobile projects acrossn Combination of the attributes associated with the repository, coach, and
manager models
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#5. BE AWARE AND BE PREPARED
AUGMENTED REALITY
DRONES
WEARABLES AND IMPLANTS
BLOCKCHAIN
VIRTUAL REALITY
BIO-CONNECTIVITY
3D SOLUTIONS
ACQUISIONS & CONSOLIDATIONSBIO SENSORSMACHINE-TO-MACHINE (M2M)
SENSORS
5G
AR
TIFI
CA
L IN
TELL
IGEN
CE UNIVERSAL TRANSLATION
IOT
NEW BUSINESS PROCESSESAGE OF
POPULATION
REPLATFORM | RETIRING SYSTEMS
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THE PROPELICS APPROACH TO A THRIVING MCOE?
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MCOE: COMPONENTS
Mobile COE
Business Drivers
Mobile architecture
Mobile technology direction
Mobile COE governance
Scale
Reusability
Cost Optimization
InnovationEfficiencyQuality
Mobile sDLC
Mobile budgetary guidance
Mobile Security
Mobile App Portfolio
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MCOE: THE PROPELICS APPROACH
Business Drivers
Market Opportunity
Innovation Strategy & Alignment
Tactical Action Plan
RecommendApp Roadmap
Use case identification and PRIORTIZATION
Technology Maturity Assessment
Business & IT Roadmap
Step I: Direction Setting
Step II: Ideation, Assessment, Risk Analysis, Visualization
Step III: Roadmap & Next Steps
Mobile COE Definition
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MCOE: THE PROPELICS ROADMAP
Required
Short Term
Mid/Long Term
Future
Critical Path
Value
RankingH - HighM - MediumL - Low
Organizational Readiness
Complexity
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FINAL THOUGHTS…
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FINAL THOUGHTS
•Mobilize existing lessons learned.
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FINAL THOUGHTS
• Mobilize existing lessons learned.
•Start small and grow the capabilities.
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FINAL THOUGHTS
• Mobilize existing lessons learned.
• Start small and grow the capabilities.
•Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.
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FINAL THOUGHTS
• Mobilize existing lessons learned.
• Start small and grow the capabilities.
• Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.
•Focus on change management for a best-in-class MCOE.
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FINAL THOUGHTS
• Mobilize existing lessons learned.
• Start small and grow the capabilities.
• Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.
• Focus on change management for a best-in-class MCOE.
•Remember: Not One Size Fits All!
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FINAL THOUGHTS
• Mobilize existing lessons learned.
• Start small and grow the capabilities.
• Create reference architectures (RA) to reduce cost,improve scale and minimize complexity.
• Focus on change management for a best-in-class MCOE.
• Remember: Not One Size Fits All!
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Special Offer for Webinar Attendees
20% discount on a Mobile Center of Excellence Kickstart contracted by June 30th.
PROPELICS KICKSTARTS
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QUESTIONS AND ANSWERS
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THANK YOU.