How to build a successful eBusiness. The Internet changes nothing… A successful eBusiness is a...
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Transcript of How to build a successful eBusiness. The Internet changes nothing… A successful eBusiness is a...
How to build a successful eBusiness
The Internet changes nothing…
A successful eBusiness is a successful business
A successful business satisfies an un-met customer need
Needs are…
– A better deal
– More convenient service
– Better quality or specification
Rational
– To feel admired, smart, secure, loved, happy, valued
– To avoid pain, fear, responsibility
– e.g. low cost airlines
– e.g. iPod
Emotional
Recognised
Latent
The Internet changes everything
Galactic network concept @ MIT
ARPANET
OSI
1960s 1970s 1980s 1990
TCP/IP - protocol of choice
1995
The Epoch of Belief &
The Epoch of Incredulity
2000
TheGolden
Age
2005
//
…eventually
??
?? Less More
More
Lucky
Sm
art
On the wall @ MIT…
‘It’s funny, the harder I work the luckier I get’ - SAM GOLDWYN
What Un-met Needs?
Explore, Find, Fulfill• goods, services people, information
Promote & Share
Communicate
Service• my account, my booking
Being Smart
CREATION STEWARDSHIPVS
Possibilities
Models
EvolvingStructures
UnpredictableResults
BarriersTo Change
StructuresThat Work
PredictableResults
What’s
MISSING
What’s
NOT
WORKING