How to build a social persona?
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Transcript of How to build a social persona?
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
Presentation on a step-by-step guide to behave socially for employer brands. By Joanna Yuen Hong Kong – Nov 21, 2013
HOW TO BUILD A SOCIAL PERSONA
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
“We have to post something on Facebook. Where’s the TVC?”
Good and bad...
Why isn’t anyone “liking” the poster on Facebook that we put into the magazine?
Good and bad...
Why isn’t the TVC viral?
Good and bad...
Source: http://clientsfromhell.net
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
ONE-WAY TWO-WAY
The Big Difference
Good and bad...
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
“The thing that we are trying to do at Facebook, is just to help people connect and communicate more efficiently.” - Mark Zuckerberg, Founder of Facebook
Good and bad...
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
If you learn anything from this presentation, make it this: § People are the core "
of social media § You talk to people, "
not at people
Good and bad...
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
3 Steps to having a Social Persona
#1 OWN YOUR TERRITORY #2 WALK THE TALK
#3 BE HUMAN
.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
If you have opinion, you become worthy of attention.
Good and bad...
#1 OWN YOUR TERRITORY
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#1 OWN YOUR TERRITORY
Big Ideas that work: § UNIVERSAL § SUSTAINABLE § BENEFITS THE WORLD
Good and bad...
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#1 OWN YOUR TERRITORY
Brands that made it To embrace a stranger as one’s own, its in our nature.
Good and bad...
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
Dove = beauty Nike = sportsmanship
Brands that made it
Good and bad...
#1 OWN YOUR TERRITORY
Dove = beauty
Good and bad...
Nike = sportsmanship
Good and bad...
Evian = youth
Good and bad...
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
3 Steps to having a Social Persona
#1 OWN YOUR TERRITORY #2 WALK THE TALK
#3 BE HUMAN
.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
“If you want to avoid criticism, Say Nothing, Do Nothing, Be Nothing.”
Good and bad...
#2 WALK THE TALK
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
TONE IMAGERY STYLE OF INTERACTION
DON’T’S & DO’S
#2 WALK THE TALK
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
Brands that got it right (Tone) “Just giving my BFF an assist for his million-point dunk.” - Skittles
“Canonballing into Skittles: Awesome or the awesomest?”
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
Brands that got it right (Style of Interaction)
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
Brands that got it right (Imagery)
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
Don’ts & Do
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
If you were bodyform, what would you do? A. Apologize B. Ignore C. Delete Comment D. Panic and seek a consultant
Don’ts & Do
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
What you don’t do define your brand more than what you do.
Brands that got it right (Don’ts & Do)
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#2 WALK THE TALK
Consistency is the key.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
3 Steps to having a Social Persona
#1 OWN YOUR TERRITORY #2 WALK THE TALK
#3 BE HUMAN
.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#3 BE HUMAN
@OldSpice “Is your deodorant made with really old spices?”
Brands that got it right
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#3 BE HUMAN
Brands that got it right
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#3 BE HUMAN
Brands that got it right
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#3 BE HUMAN
Spontaneity is the key.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
#3 BE HUMAN
Ask yourself: “If your brand was a person, who would your brand be hanging out with?”
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
In Summary:
#1 OWN YOUR TERRITORY #2 WALK THE TALK
#3 BE HUMAN
.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
What did you learn? § People are at the core of "
Social Media § You talk to people, not at "
people.
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
Questions? Contact:
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© 2014 Maximum Employment Marketing Group ltd. (Hong Kong).. All rights reserved.
Thank you