How to Build a Permission-Based Email List

1. HOW TO BUILD A PERMISSION- BASED EMAIL LIST Presenters Lee Heinrich Kevin Snyder

2. IMPORTANCE OF PERMISSIONED BASED EMAIL Trust Credibility Relationships Create targeted community

3. IMPORTANCE OF PERMISSION- BASED EMAIL LISTS Share content Trust & credibility Build relationships Create a niche market @KevinCSnyder

4. HOW TO USE IT Connect Share content Educate Invite Re-engage Update Announce Build anticipation Send offers @KevinCSnyder

5. WHAT TOOLS DO YOU NEED? Opt-in mechanism An email service provider Content to share @KevinCSnyder

6. SAMPLE OPT-IN MECHANISMS

7. OPT-IN MECHANISMS @KevinCSnyder

8. Twitter/LinkedIn: @KevinCSnyder FREE E-book TEXT KevinCSnyder to #22828 To receive, send email to [email protected] OR

9. OPT-IN MECHANISMS

10. OPT-IN MECHANISMS

11. OPT-IN FORMS @KevinCSnyder

12. WHERE DO YOU PLACE IT? On most of your website pages Above the fold Strategic sprinkle Footer @KevinCSnyder

13. WHERE DO YOU GET OPT-IN FORMS? HOW ARE THEY CREATED? From your email marketing provider (Constant Contact, Mail Chimp, iContact) WordPress friendly plugins Your webmaster Purchase packages @KevinCSnyder

14. HOW DO YOU ENTICE PEOPLE TO OPT-IN? Concentrate on your TARGET audience Give something of value/interest Be creative Just ask/invite Newsletters are overly done but @KevinCSnyder

15. THEY HAVE OPTED IN. NOW WHAT? WHERE SHOULD THOSE EMAIL ADDRESSES GO? To your designated email provider. . . in the nice tidy, useable list just created! @KevinCSnyder

16. EMAIL PLATFORM SERVICES @KevinCSnyder

17. WHAT DO PROVIDERS OFFER? Broadcast emails with ease Professional email templates Deliverability trusted sender Email scheduling preferred sending times @KevinCSnyder

18. EMAIL SERVICE FEATURES Free or Paid Add images | graphics | videos Multiple lists Metrics! Reports Open rate Click through rate . . . @KevinCSnyder

19. EMAIL SERVICE FEATURES Segmented lists Workflow or auto sequences Cool forms Thank You Opt-ins Double Opt-ins @KevinCSnyder

20. mailchimp.com free up to 2000 contacts icontact.com $14 up to 2500 contacts aweber.com $19 up to 500, $29 up to 2500 contacts constantcontact.com $20 up to 500, $35 up to 2500 contacts #CityClubRaleigh RESOURCES

21. HOW TO CREATE AN OPT-IN FORM ON WORD PRESS USING A FREE PLUGIN https://www.youtube.com/watch?v=v- Dg4GKPjaw 30 min video Magic Action Box plugin #CityClubRaleigh

22. For Questions and Further Information: Kevin Snyder [email protected] @KevinCSnyder (Twitter/LinkedIn/FB/Instagram) www.KevinCSnyder.com Interested in becoming a professional speaker and/or author? Contact me. #CityClubRaleigh RESOURCES

How to Build a Permission-Based Email List

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Transcript of How to Build a Permission-Based Email List