How To Build a Content CalendarFor Any Organization Producing Any Content

Presented By:Jake Lawrence

● Content marketing 101● Goals of a content calendar● Various examples

Under review:

Content Marketing 101

What is content marketing?

Source: Search Engine Land

Types of content?

Source: Curata

Why it’s important

Source: Social Media Institute

Content ChannelsTypes of Content

FacebookTwitterEmailNewsletterLinkedInGoogle+

RedditFacebook

GroupsMediumQuoraYouTubeInfographicsCase studiesIndustry newsInternal

promotion

VideosWebinars on

demandWhite papersEbooks

The bigger picture:SEOCase Studies:

1. Alexa.com2. Upwork.com3. LinkedIn Job

s

Source: Neil Patel

Editorial Calendar RequirementsYour team understands quality content is key for content marketing

Your team understands an editorial content calendar is a useful tool for content marketing

Your team understands omnichannel marketing is essential for results

“Your team understands content should:Say something new

Be rigorously informed

Be valuable

Convey authenticity

Explore as much as argue” (Robert McGuire)

Goals of a content calendar

Goals1.Organizes

a. Visually represents your content strategy

b. Displays all content channels

c. Lays out what your content will be

2.Saves timea. Because you’ll be so dang organized!

b. “Plans content around key events in your industry or important dates

c. See where you have gaps in your content plan, with plenty of warning to line up more content” (Convince & Convert’s How To Build a Content Calendar)

What is a content calendar?“A content calendar is a resource that marketing teams can use to plan all content marketing activity. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.” (Convince & Convert)Source

Ma

Jamie GriffithsManifesto

Various Examples

Overview (courtesy of Curata.com)

Source: Curata/Content Marketing Forum

Example #1: Hubspot

HubSpot Source

Example #2: CoSchedule

CoSchedule Source

Example #3: Airtable

Airtable Source

● An editorial calendar is a tool for content marketing● Content marketing is a main component of SEO● Higher SEO grows web traffic and leads to more sales● Editorial calendars helps you save time by keeping organized of

all your content channels and various content● You can build your own content calendar, use a free template

online, or use various cloud-based app solutions

Summary