How to build a client base

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HOW TO BUILD A CLIENT BASE

PRESENTED BY SHELLEY MAYER, RAMP COMMUNICATIONS - MAY 2013

So you made the leap into entrepreneurship, set up your company, fine-tuned your product or service and hung the proverbial "open" sign out front. But where

are the customers? In this seminar, you will learn practical, inexpensive and easy ways for building your

client base to drive revenue and growth.

Thursday, 16 May, 13


1. Marketing Basics Strategy Plan Assets Tactics2. Case Studies3. Q&A

SESSION OUTLINE



MARKETING BASICSSTRATEGY




Target MarketWho are you selling to?





CompetitorsWho are you competing against?






BenefitsWhat are you really selling?







DifferentiatorWhy will customers want to buy from you instead of your competitors?







DifferentiatorWhy will customers want to buy from you instead of your competitors?

BrandHow do you look, act and sound?



MARKETING BASICSPLAN



• Business & Marketing Goals






• Budget





• Budget• Communication Objectives





• Budget

• Marketing Assets• Communication Objectives





• Budget


• Tactics• Goals• Timing• Budget





• Budget


• Tactics• Goals• Timing• Budget

• Performance Metrics



MARKETING ASSETS

THE BASICS

• Company name• Logo• URL• Website• Business cards• Stationary• Brand Identity

This brand iden,ty sample by h2p://www.blissandtellbrandingcompany.com/


http://www.blissandtellbrandingcompany.com

http://www.blissandtellbrandingcompany.com


• Signage/packaging• Brochures• Flyers/postcards• Newsletter template• Photography• Video• Testimonials

6

MARKETING ASSETS

GENERALLY APPLICABLE

Photo courtesy of Donna Santos Photography

Thomas� Solutions,� based� in� Hamilton� for� over� 40� years,� serves� customers� throughout� Niagara,� the� Golden� Horseshoeand� the� GTA.

Our� management� team� is� passionate� about� two� things…� trucks� and� customers.� � Our� manpower� pool� shares� that� passion.� � We� form� strong� partnerships� with� our� customers� and� collaborate� to� deliver� meaningful,� cost-saving� solutions.By� working� with� our� focused� team� who� understands� your� business,� you� enjoy� optimal� flexibility� and� services� tailored� precisely� to� your� needs.

You� focus� on� your� core� business� we� focus� on� your� fleet.� � We� offer� a� full� range� of� work� trucks� to� meet� the� needs� of� any� size� fleet.� � From� a� little� Ford� Ranger� to� an� F350� to� a� large� Dempster� scrap� handler,� we� equip� your� business� with� trucks� right� for� you� at� a� price� point� to� suit� your� budget.� We� provide� both� short� and� long� term� leases� &� rentals� andcan� assist� you� in� ramping� up� quickly� for� special� projects� or� downgrading� should� business� needs� change.�

At� Thomas� Solutions� our� SmartSourceTM� solution� provides� a� wide� range� of� benefits.� You� will� maximize� availability� and� control� costs� while� maintaining� the� highest� possible� safety� standards.�

Enjoy� the� benefits� of� both� leasing� and� renting� simultaneously.

•� Work� truck� lease� &� rental

•� Fleet� management

•� Cartage� &� LTL� transportation

•� Manpower

•� Custom� Solutions



• Customer database• Prospect database• Case studies• Bios of management• Brand style guide• Templates• Trade show displays• Keyword inventory• Microsites• Expert content• Audio Files/Pod Cast• Blog• Demos• And more…

7

MARKETING ASSETS

DEPENDS ON YOUR BUSINESS



• Digital Newsletter• Email Campaign• Online Advertising

(Banners)• Search Engine Marketing

(Google Ads)• Search Engine

Optimization• Online Directories• Google Places• Webcast or Podcast

MARKETING TACTICSDIGITAL MARKETING



• Facebook• Your page• Advertising• Groups

• LinkedIn• Profiles• Advertising

• Google+• Twitter• You Tube• Pinterest• Blog

MARKETING TACTICSSocial Media



• Hosted Events• Client Appreciation• Workshops• Seminars

• Guest Speaking• Networking• Association

Memberships• Trade Shows & Events

MARKETING TACTICSEvents & Networking



• Television• Radio• Print (Magazine,

Newspaper)• Billboards/Out of Home• Direct Mail

MARKETING TACTICSAdvertising



• Public Relations• Strategic Partnerships• Sales Promotions, Discounts

Sales• Contents/Sweepstakes• Stunts• Loyalty Program• Referral Program

MARKETING TACTICSOther



CASE STUDIES



IN SUMMARY

• Really know your ideal client Focus on things that will reach them most easily

• Existing customers/clients are the best place to start• Be selective and focus• Make a commitment and stick to it - give things time to work• Measure and adjust• Ensure the foundation is in place first – website, business

cards



ABOUT RAMP COMMUNICATIONS

• Founded in 2011 by Shelley Mayer

• Located in east Toronto• Team of 5 full time and

10+ freelancers• Creative Director• Account Services & Project

Management• Digital Specialists• Art Directors, Designers,

Copywriters • Marketing Strategists and

Consultants



ABOUT RAMP COMMUNICATIONS

Scope of Services• Full service marketing &

advertising agency• Branding,

communications planning & strategy for traditional and digital

• Creative design & production of point of sale materials, collateral, newspaper, magazine, radio and TV advertising



THANK YOU! QUESTIONS?

Shelley MayerFounderRamp Communications

Twitter: @shelleymayerTwitter: @RampedUp

[email protected]

www.ramped.cawww.facebook.com/RampedUp

To connect on LinkedIn: Search for Shelley Mayer


mailto:[email protected]

mailto:[email protected]

http://www.ramped.ca

http://www.ramped.ca

http://www.facebook.com/RampedUp

http://www.facebook.com/RampedUp

How to build a client base

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