How to Broadcast Your Business on YouTube (Hunter Walk)

Google Confidential and Proprietary

Your YouTube advertising strategy

Hunter Walk, Director of Product Management

content

YouTube Confidential and Proprietary

YouTube 2010

• World’s third largest website

• 1b+ video playbacks each day

• 24+ hrs of new video uploaded every minute

• World’s second largest search engine

• Hundreds of millions of users worldwide


What’s a content strategy?

Create something people want to watch

- or -

Help others create content for you


Everyone says “be authentic”

link


Create Content: Basics

• A YouTube channel

• Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself

• Topical - how does your product relate to what people are talking about/searching about now?

• Lay on the metadata - description, tags

• Participate in your community


Create Content : Pro Tips

• Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic.

• Cross-promote on FB, Twitter, your site

• Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel!


Smule CEO: "youtube 'been vedy vedy good to smule"

link


Not just “funny” or B2C

300+ videos

6,000 views/day

“that’s roughly equivalent to 35 hyper-efficient sales reps on the phone”

- Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com


Look for opportunities to be responsive

link


Link


HELP OTHERS CREATE CONTENT FOR YOU


Recent Case StudiesThe Concept


What is it?What is it?

How does it work?

The Step-by-Step Process

Submitted via:


15

Partners


THANKS!

Q&A…..

How to Broadcast Your Business on YouTube (Hunter Walk)

Technology

Transcript of How to Broadcast Your Business on YouTube (Hunter Walk)