How to Brand Yourself, the Power of Social Mediums

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BUZZ2BUCKS How to Brand Yourself Presented by Maria Elena Duron(@mariaduron) “The Power of Social Mediums”

description

Presented at InnoTech Austin on November 8, 2012. All rights reserved.

Transcript of How to Brand Yourself, the Power of Social Mediums

Page 1: How to Brand Yourself, the Power of Social Mediums

BUZZ2BUCKSHow to Brand Yourself

Presented by Maria Elena Duron(@mariaduron)

“The Power of

Social Mediums”

Page 2: How to Brand Yourself, the Power of Social Mediums

must know

to make social workUSP unique selling proposition or

unique promise of value

Niche what you do so well

Target Market who you do it to

@mariaduron

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What IS a Personal Brand?

It’s your unique promise of value

@mariaduron

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@mariaduron

Be sure to visit buzz2bucks.com and

Our blog thebuzz101.com for some

great tips and insights!

Plus, sign up for the 20 Things You Need

to Know to Market Your Personal Brand

a part of our FREE Course – Social

Marketing For Smart People

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Great Brands Can:•Charge A Premium•Thrive In Economic Downturns•Attract And Retain Connections

@mariaduron

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Commodities get placed on thelayoff or disregard list;

Strong brands control their careers.

@mariaduron

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BUZZ2BUCKS

Extract

CEO

Information specialist

records manager

systems analyst

Programmer

project lead

system admin

IT

Manager

network admin

technician

Help

desk @mariaduron

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Vision

Purpose

Values

Passion

Unearth and be solid on what

makes you uniquely YOU!

@mariaduron

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Copyright ©2009 Buzz2Bucks .com or JibberJobber.com For individual use only.

Further reproduction prohibited without permission.

People Hear Your Music Not Your Words

smart

rude?

Thoughtful

self centered

timid

focused

ambitious

tacky

Dumb

lively

gossipy

positive

@mariaduron

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What is Marketing?Creating A Positive

Environment for Exchange

ReachHow well do you connect your

target market/contacts

FrequencyHow often do you connect with

your target

@mariaduron

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BUZZ2BUCKS

why You?

Marketing Brand YOU

@mariaduron

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BUZZ2BUCKS

Express

ProfilesWritten in third party

Better written by someone else

Use bullet points – be succinct

Vanity URLsWritten in third party

Better written by someone else

Use bullet points – be succinct

oCustom LinkedIn URL

oFacebook.com/Username

oTwitter

oGoogle+ @mariaduron

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BUZZ2BUCKS

Exude

SignaturesWisestamp.com

Domain Names/Social PropertyBrandYourself.com

Vizibility.com

Google Plus

oGoogle Authorship

@mariaduron

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BUZZ2BUCKS

Exude Through Social

Facebook Business Page

IRL

Community GatheringSearchable

Private

Customizable

Connection Driven

LinkedIn

IRL

Industry ConferenceProfessional

Passive resume

Secure

@mariaduron

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BUZZ2BUCKS

Exude Through Social

Twitter

IRL

Networking MixerListen

Learn

Position

Google Plus

IRL

Industry ConferenceYounger

Techie

Information Driven @mariaduron

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BUZZ2BUCKS

Exude Through Social

Pinterest

IRL

Coffee ShopLearn

Express in pictures

Portable Branding

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BUZZ2BUCKSBUZZ2BUCKSVisual Expression

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BUZZ2BUCKSEngage

LinkedIn Groups

Twitter Chats

Facebook Chats

Google Hangouts

Time?Turn off notifications

Emails set to weekly

SocialSidekick.net

@mariaduron

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Take one step

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What to do Next?

• Go to MariaonFacebook.com

• Like the page

• Tomorrow I will post a link to the page for the notes!

• You’ll need a password to get in – it’s wom (for word of mouth)

• 5 Helpful Handouts

• 2 Sets of “Questions to Ask”

• Code to get a FREE QR Code that you can keep forever and update your info!

@mariaduron

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BUZZ2BUCKSbuzz2bucks.comMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com

buzz2bucks | word of mouth firm 800.519.5357

[email protected]

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BUZZ2BUCKSbuzz2bucks.comMariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com

Photo Attribution:

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