How to become visible in the Internet?
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Transcript of How to become visible in the Internet?
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Where do consumers look for information?
Past
Present
Future
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OrganicSearch
+ Google Places
74.3%
Pay Per Click13.5%
Where Do They Click?
Pay Per Click
12.2%
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Get Visible through SEO
Keyword
Your business can appear here
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Get Visible through PPC
Your business can appear here
Keyword
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Get Visible through Google Places
Keyword
Your business can appear here
Google Places was replaced by
Google+ Pages for Business
at 30/05/2012,
but the logic behind did not change
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Organic + Google Places Position %
1 27.1
2 11.7
3 8.74 5.15 4.06 4.17 4.18 3.29 2.8
10 3.6
PPC Position %1 7.4
2 3.43 1.14 .35 2.6
6 .9
7 1.78 .4
9 .1
10 .4
How Many Clicks Can You Expect?
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How can you get visible?
Getting high in the search engines• By optimizing the content of website for search engines• By SEO• By PPC• By Google Places (Google+ Pages for Business)
Increasing conversion rate• By making sure that searchers get information they are looking for• By building landing pages optimized for the visitors• By using call-to-action techniques to drive visitors behaviour• By monitoring and optimizing particular promotion activities
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CONTACT US TO HELP YOUR BUSINESS!
Mateusz Wisła
Internet Marketing ConsultantMobile: +48 502 367 660e-mail: [email protected]
WSI Firma w Sieci
tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl