How to Become the Apple of Your Industry
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Transcript of How to Become the Apple of Your Industry
AppleDHOW TO BE THE APPLE OF YOUR INDUSTRY
Geoff McDonald @BookRapper BookRapper.com
The Book
GeoffMcDonald.com/blog
The Author
John Edson
The BIG Idea
The Big D
Speed RAP
Design = Culture
Your Challenge
Be the Apple of Your Industry
DBook Rapper Says...
Already + More OftenApple’s Secret Sauce
Design Essentials
GeoffMcDonald.com/blog
Both the means and the ends, the outcome and process
Design is...
Seven Design Principles
Design is the Difference
GeoffMcDonald.com/blog
Premium design drives premium market position
Design Strategy
Consistent design language
Beauty
Clever and highly useful
Ingenuity
Distinct personality plus a little mystique
Charisma
Design Your Organisation
GeoffMcDonald.com/blog
Protect and promote design within your organisation
Design Within
Acquire your design taste through deliberate action
Taste
Expand your capabilities for design
Talent
Great products are the collective output of your culture
Culture
Products = Marketing
GeoffMcDonald.com/blog
Great products are cool.
Great Products
Your product is your best message and best messenger
Message
Narrow your focus to boost quality
Quality
Repetition, Repetition, Repetition, RepetitionRepetition Repetition Repetition RepetitionRepetition Repetition Repetition RepetitionRepetition RepetitionRepetition
One great product is not enough
Think Ecosystem
GeoffMcDonald.com/blog
Consider the background in which your customers work
Context
Apple’s greatest design is their company of systems
Systems
Fill the gaps to be essential in your customers’ lives
Experience
The ultimate product is a marketplace that includes others
Platform
Prototype Forward
GeoffMcDonald.com/blog
Design is not a straight line - more like a zig-zag
Modelling
Allow ideas to freely circulate
Shared
Create rough and dirty prototypes to see your solution
Visualise
Stories let us engage non-designers
Near-Life
Connect with Customers
GeoffMcDonald.com/blog
Create great products that your customers want
Partners
Tune into your customers lives
Empathy
The more specific your customer, the better the design
Someone
Study human behaviour and observe people in action
Research
Design with Conviction
GeoffMcDonald.com/blog
Apple and Google both do minimalism - differently
Deep Expression
Simple is one focus - what’s yours?
Simple
What’s your design philosophy?
Values
Walk and talk design in everything you do
Conviction
More...
GeoffMcDonald.com/blog
http://geoffmcdonald.com/the-secret-to-apples-success-five-books/
Four Other Books...
Use design to create the future you want
Deliberate Change
Recording available for members at : BookRapper.com
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