How to Become an Authority Within your Niche
16
How to compete with brands for highly compe66ve keywords Kevin Gibbons Founder, Quaturo August 2012 #SEOBarcamp @kevgibbo
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17-Oct-2014 -
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This was a 5-min presentation I did at #SEObarcamp on 22nd Aug 2012 - looking at how to build an online brand to benefit in organic search.
Transcript of How to Become an Authority Within your Niche
How to compete with brands for highly
compe66ve keywords
Kevin Gibbons Founder, Quaturo August 2012 -‐ #SEOBarcamp
@kevgibbo
The days of quick wins have gone – Panda soon fixed that…
Winners (Great content)
Losers (Poor content)
vs
@kevgibbo
Work smarter, not harder…
How does OkCupid compete with Match.com’s huge paid media budgets?
@kevgibbo
It doesn’t… they focus on great content instead
@kevgibbo
This gets them short-‐term success…
@kevgibbo
It strengthens their online reputa6on…
@kevgibbo
And it builds them into an organic posi6on where they can seriously compete…
@kevgibbo
And not just on long-‐tail terms!
@kevgibbo
It even makes them more defensible to the odd sitewide footer link!
@kevgibbo
And they’re not the only ones doing it…
@kevgibbo
3 Takeaway Tips
1) Focus on quality, not quan1ty 1 great piece of content is much be^er than 4-‐5 good posts
@kevgibbo
2) Move quickly Blogging allows brands to get content out there
@kevgibbo
3) But don’t be cheap It’s not about volume, it’s about results!
@kevgibbo
