How to-become-a-super-hero-wendy moore-facebook

47
Become a Social Media Super Hero Facebook http://www.facebook.com/socialmediasuperhero

description

Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

Transcript of How to-become-a-super-hero-wendy moore-facebook

Page 1: How to-become-a-super-hero-wendy moore-facebook

Become a

Social Media Super Hero

Facebook

http://www.facebook.com/socialmediasuperhero

Page 2: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

About Wendy

Page 3: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

About Wendy

• Business Entrepreneur

• Founder, Savvy Web Women

• International Best Selling

Author

• Educator

• Speaker

• Over 15 years IT Industry

experience

Page 4: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Is this YOU?

Page 5: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Would this appeal?

Page 6: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Social Media

Page 7: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Why Use Social Media

• 60% of Australians use Facebook

• 78% of consumers trust peer

recommendations. Only 14%

trust advertisements

• 57% of Australians have

watched online videos to help

them decide about a product

or service

Page 8: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Why Use Facebook?

• If Facebook were a country it would be the 3rd most populated

(behind China & India)

• The fastest growing segment on Facebook is

55-65 year old females

• More than 1.5 million pieces of content (web links, news

stories, blog posts, notes, photos, etc.) are shared on

Facebook…daily

Page 9: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Highest Corporate $ Spend: Facebook

Page 10: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Customer Annual Spend

• Fan - $310

• Non-fan $150

• Fan - $205

• Non-fan $83

• Fan - $190

• Non-fan $120

• Fan - $171

• Non-fan $63

Source: Syncapse

Page 11: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Brand Usage

• Fans – 87%

• Non-fans – 47%

• Fans – 83%

• Non-fans – 58%

Page 12: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Why Use Facebook Business Pages?

• Each fan is worth $136.38 per year

• 68% of fans will recommend a product to

other people

• Customers who are also a fan on Facebook spend 150% more,

per annum, than customers who are not fans

Page 13: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Who Are Your Target Market?

You need to know WHO your

target market ARE in order

to CONNECT with them

Page 14: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Who Are Your Target Market?

with their client list and offer amazing value. They understand

their business niche, point of difference or unique selling

proposition.

They are willing to invest in themselves and their business and see

the value of connecting using social media (ie: I don't have to

convince them!). They are willing to outsource the tasks they have

no time to do or lack the skill set to do.

They want expert advice on how to get in front of an audience that

wants to buy what they are selling and are ready to step up and

"own" their niche.

My ideal client is an action taker and motivated to

get results. They are looking to genuinely connect

Page 15: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Who Are Your Target Market?

You need to know WHO your

target market ARE in order

to CONNECT with them

Page 16: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Where Are Your Target Market?

• Twitter?

• Facebook?

• YouTube?

• LinkedIn?

• Blogs?

• Forums?

Page 17: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - Old

Page 18: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - New

Page 19: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - New

Page 20: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - New

Page 21: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - New

Page 22: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Personal Profile - New

Page 23: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Business Page - Old

Page 24: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Business Page - New

Page 25: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Facebook Business Page - New

Page 26: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 27: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 28: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 29: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 30: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 31: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 32: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Use the Real Estate Facebook Gives

You!

Page 33: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

You Need Images

Page 34: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

You Need Images

Page 35: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

You Need Images

Page 36: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 37: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 38: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 39: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 40: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 41: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What to include…

Page 42: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What is Your Time Worth to Your

Business?

Page 43: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

What tasks are you performing that

you should outsource?

Page 44: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Savvy Client Connect – Hero Pack

• Your Facebook Business Page:

– Custom Wall Skyscraper Banner for page wall & Set Thumbnail

– Custom Like Us / Welcome Page

– Google Analytics added to Welcome Page

– Invite Friends Tab

– Addition of Custom Tabs (in addition to Welcome Tab)

– Custom Sales Page for List Building with Email Opt In

– Embed YouTube Video

– Connect your Twitter Feed to your Page

– Clickable Buttons linked to your Website

– Google Analytics added to Every Custom Tab

– Free Page Promotion and Shout Outs

Page 45: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Savvy Client Connect – Hero Pack

• Your Facebook Personal Profile:

– Linking your “Work” Profile to your Facebook Business Page

– Optimising your “About You” information to showcase your

business

– Adding Backlinks from your profile to your chosen Website

Page 46: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Savvy Client Connect – Hero Pack

• Using Directories to Spread Your Reach:

– Basic Profile set up on key Article Directories relevant to your Niche

– Basic Profile set up on key Business Directories relevant to your

Niche

– Working with you to create your Resource Box to drive traffic back

to your Website or Blog

– Working with you to create your Articles (from your existing wealth

of knowledge and material)

– Adding your Resource Box to each Article

– Posting your Articles to key Article Directories

– Posting your Articles to key Business Directories (where available)

– Sharing your Articles on your Facebook Business Page

– 30 minute Strategy Session with Wendy Moore

Page 47: How to-become-a-super-hero-wendy moore-facebook

http://www.facebook.com/socialmediasuperhero

Savvy Client Connect – Hero Pack

• Your Facebook Business Page

• Your Facebook Personal Profile

• Using Directories to Spread Your Reach

Just 497.00 Today

(then 497.00 in 30 days)

Limited Hero Packs at this Exclusive Price