How to become a Mobile Sportsbook Superhero?

Tom Claes - [email protected] - Panenka76

HOW TO BECOME A MOBILE SPORTSBOOKSUPERHERO? by Tom Claes

That’s actually 3 important words

MOBILESPORTSBOOKSUPERHERO

1

2

3Tom Claes - [email protected] - Panenka76

1. MOBILE


WHO IN THE ROOM DOES NOT HAVE A SMARTPHONE?

?


- I said I don’t have a smartphone.Excuse me?

ACCEPTABLE IN THE 80s

Tom Claes - [email protected] - Panenka76VIDEO

By 2015…of the internet usage will come from mobile phones.

83%

source: EmarketerTom Claes - [email protected] - Panenka76

http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536

TODAY alreadyof the internet usage comes from mobile phones.

79%

source: Emarketer

because…


http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536

86% of time spent on mobile is through apps.

Flurry Q3 2014Tom Claes - [email protected] - Panenka76

Mobile is the #1 key growth driver for the gambling industry. Mobile revenue is by avrg. 29% of the gambling industry. But some operators have already passed 50%.!

Operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. !

No bullet-proof tools for affiliates to track direct rev shares. But that’s about to change.

MECN

-

+


https://www.sbcnews.co.uk/technology/2014/10/21/mecn-report-online-gambling-operators-mobile-businesses-currently-average-29-of-total-revenue/

2. SPORTSBOOK


Y’ALL KNOW about SPORTSBOOK, RIGHT?

?


MOBILE SPORTSBOOK IS BIG BU$INE$$

but the competition is fierceTom Claes - [email protected] - Panenka76

mobi£€ $port$book

r€v€nu€ already counts for

25% to 60% of the total sportsbook revenue

in some European markets.TrierTom Claes - [email protected] - Panenka76

3. SUPERHERO


DEFINE A SUPERHERO?

?


superhero/ˈsuːpəˌhɪərəʊ/ 1. a fictional hero having extraordinary or superhuman powers; 2. an exceptionally skillful or successful person.


“Superheroes are humanS”

THEY Stand up for their people

THEY TAKE THE JUMP. . . HEAD DOWN.TRUE. The coolest superheroes can fly

TAKE DIFFERENT ROADS

THEY EXPERIMENT IN THE DARK

AND FLY THEIR BUSINESS IN SMALL TEAMS

THEN TAKE A CALCULATED RISK

AND TRAIN EVERY DAY

ANALYSE THE SITUATION

TO SHOW-OFF AT DAYLIGHT

AIMING FOR A GOOD ENDING.


VIDEO

3. SUPERHERO


3. SUPER-SKILLED HUMANS


OLD Superheroes are done.

It’s just hard HUMAN work and no excuses.


If it wasn’t hard…Everyone would be doing it.The hard is what makes it great.

Being on top of a (mobile) business is hard. Tom Claes - [email protected] - Panenka76

FORCES US TO FOCUS.


CASE #1


Our company’s active users from start till nowTom Claes - [email protected] - Panenka76

Our first mobile app. A World Cup predictor game.Tom Claes - [email protected] - Panenka76

Zooming-in…


TAKING THE JUMP, HEAD DOWN

TAKING THE JUMP, HEAD DOWN DONE


A LOTOF THINGS HAPPENED.

B2B STUFF,

CONSULTING,SOCIAL MEDIA

ADVISORY,TEAM EXPANSION.

RESEARCH

LEARNING SKILLS

ANALYZING…


NEW PROJECT INCOMING


ANALYZING THE SITUATIONTom Claes - [email protected] - Panenka76

OK? GO!


Unibet Sports TV Guide


SWEDENA Sports TV guide application for UnibetApp #2


A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLAND


A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAIN


A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAINGREECE UNITED KINGDOM PORTUGAL


A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAINGREECE UNITED KINGDOM PORTUGALAPI WEBSITE WIDGETS


SPEED OF EXECUTION = A WINNER


YEAH SURE.Tom Claes - [email protected] - Panenka76

It convinced our client. We were given another mission.

a client smilingTom Claes - [email protected] - Panenka76

A Football Livescore application



VIDEO

1.0


1.01.0

The statistical likelihood that this app will succeed is less than 4.3%.


1.01.0

Please. Re-work.


2.0


2.0

I would cite regulation, but I know you will simply ignore it.


3.0


3.0

The cadet's logic is sound and unmatched in xenolinguistics.

We would be wise to accept this offer and release the app.


SPORTS DATA AND ODDS INTEGRATIONS BECAME

OUR CORE COMPETENCE


UNIBET APP SHORTLIST

+All apps available on both iOS and Android, have odds integrated, banners and livescore. How about adding a bet slip? Push notifications? Tablet versions?


5 APPSOF

1 BRANDIN THE TOP 40


You might think the only way is up.But you need to keep on reinventing your business.


OLD WAYSWON’T OPEN NEW DOORS

OLD WAYSWON’T OPEN NEW DOORS


GO FROM ‘APP’ TO ‘SERVICE’


1. PROVEN CONCEPT


1. PROVEN CONCEPTcreate a framework


1. PROVEN CONCEPT

2. LOCAL SPIN-OFFScreate a framework


1. PROVEN CONCEPT

2. LOCAL SPIN-OFFScreate a framework

develop modules & components


1. PROVEN CONCEPT

2. LOCAL SPIN-OFFS

3. NEW TERRITORIES

create a framework

develop modules & components


Unibet Tennis LivescoreUnibet Tennis Livescore


Nominated by Elle Magazine as the “Young Talents of 2014”, the Panenka76 team consists

of mobile expert that have previously earned their stripes

at WebComrades, the mobile development agency of international clients as Telefonica/O2, Unibet,

Clear Channel, BuzziSpace, City of Antwerp and more.

With the high demand for sports applications,

the WebComrades team will now get some

brothers & sisters that will focus on sports apps.

Power-play guaranteed!

team


application development

2010 2014

100% sportsapp development

todaysince

+


SPORTS BUSINESS IS HERE TO STAY


Our tipping point


back to start


“The new breed of businesses don’t need scaled down versions

of “enterprise apps” or “small business” apps…

1/3


…new types of software.…brand new thinking. …apps that can’t be categorized.…apps that break the rules* (*that no longer apply)

2/3

They need Tom Claes - [email protected] - Panenka76

…simpler, smaller, less.

3/3

Apps that areTom Claes - [email protected] - Panenka76

Peek Calendar


?


?

“Peace of MindTom Claes - [email protected] - Panenka76

CREATIVE ERA FOR SMALL BUSINESSES


…unless you have robots. Robots that multiply your output

so humans can focus on creativity.

Small bu$ine$$sounds bad…


Nope. Not these robots.Tom Claes - [email protected] - Panenka76

Not this one either.


Sorry.


That’s more like it.


“I’m not afraid. I can do that, Dave.”

THE FRAMEWORK. HAL9000. anno 2014.


today’s

our “A SPORTS(BOOK) FRAMEWORK”


WE CREATED

WE NOW BUILD BET SLIPS, INTEGRATED WITH

BET PROVIDERS APIs.

NEWTom Claes - [email protected] - Panenka76

Own (app) ideas


FREE periodic world cup calendar


FOR SALE on the web by anonymous merchant


“MIXING OLD CONCEPTSWITH MODERN TECHNOLOGY”


“Somebody, somewhere solved your problem for different reasons

in different circumstances”


inspired by SixFingers.nl

http://SixFingers.nl

CATEGORY STEALING AS INSPIRATION


minimalTom Claes - [email protected] - Panenka76

experimentalTom Claes - [email protected] - Panenka76

1976

like Antonin Panenka

in


Genius, risky, original, innovative, slightly insane, pure emotion…but trained to score.

W H AT P EO P L E SA I D


At Panenka76 we're going for

and that doesn't mean just football. sports


True. We have made some top scoring !

!

!

apps, popular all over Europe.

Standard de Liège (BE)

FC Midtjylland (DK)

Ajaxfans (NL)

football


We could as well shoot some hoops together during a brainstorm and work out apps for basketball, ice hockey,

!

!

!

, or whatever sport you like

cycling


Why not a fan-basedapp, connecting thousands of fanatic people participating in these big mass media events?

runningTom Claes - [email protected] - Panenka76

As long as there is

there's hope. data

We'll help you convert your sports business into apps and services that are mobile, social and user/fan-driven.


is crucial. But it’s not the holy grail.data


BIG DATABIG BUZZWORD


really cool, but useless


“Our business is small. How can we find the right* data supplier?”

*affordable, simple-to-use, fast, one-stop-shop,…

(how affiliates think)Tom Claes - [email protected] - Panenka76

“Your business is small.How can we grow with your business?”

HOW YOU THINK(how data seller think)


STOP selling based on… ….the shoes I’m wearing…the car I’m driving …the clients we (might) have …the number of apps using data

data seller (don’ts)


PLEASE… STOP ACTING LIKE CAR SALESMEN


START selling data based on… ….cherry-picking data model…pay-per-volume models …auto-cashier & payments rev

data seller (DO’s)


Cherry-picking dataclient chooses what he pays for in detail

competition livescore

team line-up

team formations

player nicknames

player pictures

player bio

player history

player twitter handle

player facebook fanpage

EUR 25

EUR 5

EUR 0

EUR 1

EUR 10

EUR 5

EUR 2

EUR 1

EUR 1

EUR 50Your current data pack selection

YOURDATACART

ORDER


Pay-per-volumesmall apps = small business

big apps = big business

example from parse.comTom Claes - [email protected] - Panenka76

http://parse.com

How to deliver?what export format would you like

.json .xml <widget> push


Check-out and paywith integrated online payment solutions

paypal stripe iDeal other?


small apps

data seller (DO’s)

automated business

big apps tailor-made business


START ACTINGLIKE…


INTIMATE DATA WILL TAKE OVER


Intimate data? SAY WHAT?

?


YES. WEARABLES


Made it. Used it.


Wearable tech is here.(And so is Christmas ;-)


SEE WHAT MESSI SEESWHILE HE SCORES.


thankyou

Tom [email protected]

[email protected]

+32 (0)479 99 60 45skype webcomrades

@tomdebelg@panenka76

@webcomrades

How to become a Mobile Sportsbook Superhero?

Mobile

Transcript of How to become a Mobile Sportsbook Superhero?