How to be UNIQUE & PRODUCTIVE in saturated Flash Game Market Kris Antoni – Toge Productions Casual...
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Transcript of How to be UNIQUE & PRODUCTIVE in saturated Flash Game Market Kris Antoni – Toge Productions Casual...
How to beHow to be
UNIQUE & PRODUCTIVEUNIQUE & PRODUCTIVEin saturated Flash Game Marketin saturated Flash Game MarketKris Antoni – Toge Productions Casual Connect Asia 2012
May 22-24 2012
About Toge
• Based in Indonesia• Started as student team• Established as a game dev
studio in 2009• Develops Flash & Mobile
Games
Kris AntoniCEO & CoFounder
SudarminCTO & CoFounder
Our Games
Created over 18 games
• Winner, Best Multiplayer GamePlanetary Conflict, Flash Gaming Summit 2011, San Francisco, USA
• Winner, Best Game ArtNecronator 2, Flash Gaming Summit 2012, San Francisco, USA
• Speaker & Showcase Infectonatorat Casual Connect Seattle 2010, Seattle, USA
• Recognized Developer, Newgrounds.com• Highest Rated Game, Infectonator,
Kongregate.com
Achievements
Our Satisfied Clients
FLASH GAME MARKETOverview
Flash Game Market
• Audience– Massive global audience,
viral effect, wide distribution of Flash player
• Developers– Mostly enthusiasts and a
few professionals
• Publishers– There are only a handful of
portals that are good sponsors and have a large audience
Source : Mochi Flash Market Survey 2011
Flash Game MarketProblems
• Developers– More competition as new developers enter the flash
market– Market is flooded with similar games (becoming
saturated)
• Publishers– Google Ads policy change, reduces sponsors &
sponsorship– Too many games to be picked (most of them are
unpolished)– Publishers tend to overlook games from unknown
developers
• Audience– Audience are getting bored with similar games /
unpolished games
How to Compete?
• Be Unique• Be Productive
UNIQUEHow to be
Make your own flavor
• Be Different– Because the mainstream is too mainstream
• Polish to shine– Pay attention to details– High Quality– Make your game stand out
• Deep & Engaging experience– Complex yet simple gameplay
• Memorable– Be different, be controversial– catchy title (eg. “Ville”, “Story”)
Released @ Armorgames.comRating 9.5/10Over 2 million gameplays (1 month)
Standing outInfectonator 2
• Be Different– Be the bad guy– Instead of killing zombies,
we play as the zombies
• Polish to shine– Chat balloons– Different languages for
different countries
• Deep & Engaging experience– Tap & Watch– A lot of different zombie
types
• Memorable– “Nator” series– Unique Gameplay– Doesn’t even fit to any genre
Standing outRelic of War (Reich of Darkness)
• Be Different– Be the bad guy, we play as
“Axis”
• Polish to shine– A lot of Blood, Explosions,
and Other visual effects– Chat Balloons & Voice
Acting
• Deep & Engaging experience– Story / Dialogue scenes
• Memorable– Controversy
Released @ Armorgames.comRating 8/10Over 800.000 (2 weeks)
Standing out Controversy
• Opportunities– Make people talk about
your game• Written in articles• Fuel debate in forums• Free Promotion
– Identify Loyal fans– Memorable
• Challenges– Can create backlash &
protests– Game may be taken
down
• Lessons Learned– Balance it out, don’t go
overboard– Be calm & responsive in
dealing with complaints / protests
– Your fans will support you, listen to them!
Controversy
• Cons– “I think it is terrible that you are supporting Reich of Darkness. The game itself
looks cool, but the topic and the theme are supportive of Nazi Germany. ”-Wildbill57
• Pros– “Seriously, name one Nazi related thing in that game and I will agree that the
game should have been taken down. There wasn't a single Nazi related thing at all; Their Hitler had a full beard”-stinkyjim
– “you must be an idiot if you think this game has anything bad, the german army did exist, and just because your are playing with it, doesnt means you're nazi, wake up idiots its just a flash game...”-Lima249
PRODUCTIVEHow to be
3 Games in 8 months•Necronator 2 – 4 months•RoD – 2 months•Infectonator 2 – 2 months
Being Productive• Reusable Artwork
– Build your Art Asset / Character Library that can be re-used in different games
– eg. Kairosoft “Story”-series
• Reusable Codes– Build flexible codes that
can be utilized to create different type of games in shorter time
– Don’t hardcode it! Use XML
• Standardized Workflow– Set rules and limitations
for Artists & Programmer– Everybody knows how to
do their part
• Maximize Monetization– Advertisement– Premium Contents / In-App Purchase
• Users are getting familiar and slowly accepting it
• Maximize Platform– Plan ahead on how to port your games from web to
mobile• Screen resolutions• Graphic limitations• Game Controls & UI• Hardware limitations (memory & processor)• Code optimization
– Make it less painful
Being Productive
Growing Fan Base
• Facebook fans • Twitter followers
Growing Fan Base
• Social Media reduces marketing costs
LESSONS LEARNED
• Be Unique– Mix Genres to create a new gameplay– Controversy can be good– Play as the other side (Be the antagonist)
• Be Productive– Reuse (Art & Code) while offering
something new (Gameplay, Theme)– Try to target Multiplatform– Maximize Monetization
Contact Us
For more information and business related inquiry please contact us:
E-mail – [email protected]
Kris Antoni Hadiputra, CEO & Co-FounderE-mail – [email protected] – 08170071072
Sudarmin Then, CTO & Co FounderE-mail – [email protected] – 085921359208
Or visit our studio:Taman Elok Selatan 976-978, Cluster Taman Diponegoro, Lipo KarawaciTangerang, Banten
• Toge Facebook : www.facebook.com/togeproductions • Toge Twitter : @togeproductions