How to be persuasive when you talk about your cause

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Being persuasive (whatever your cause) Rob Woods Woods Training Ltd www.woodsconsultancy.co.uk

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Transcript of How to be persuasive when you talk about your cause

Page 1: How to be persuasive when you talk about your cause

Being persuasive (whatever your cause)

Rob WoodsWoods Training Ltdwww.woodsconsultancy.co.uk

Page 2: How to be persuasive when you talk about your cause

If you want great results tomorrow:

Choose your ENERGY level

Be open-minded Write down your ideas

Page 3: How to be persuasive when you talk about your cause

This session will help you

Control your focus

Apply a tool for finding your most persuasive things to say

Page 4: How to be persuasive when you talk about your cause

‘Less Popular’ – Should size always win?

Page 5: How to be persuasive when you talk about your cause

‘Less Popular’- in universal vs niche appeal

Page 6: How to be persuasive when you talk about your cause

Who would win?

Page 7: How to be persuasive when you talk about your cause

Who would win?

Page 8: How to be persuasive when you talk about your cause

Why is it VITAL to believe in your organisation’s value, 110%?

Page 9: How to be persuasive when you talk about your cause

‘When there is rapport, over time, the person who is most convinced of something will persuade the other person’

Anthony Robbins

Page 10: How to be persuasive when you talk about your cause

Draw a heart

Page 11: How to be persuasive when you talk about your cause

What do you love about how your organisation’s way to solve the problem?

Page 12: How to be persuasive when you talk about your cause

Speak with CONVICTION

Page 13: How to be persuasive when you talk about your cause

How do you feel?

What did you learn?

Page 14: How to be persuasive when you talk about your cause

Do you know what your most persuasive things to say are?

Page 15: How to be persuasive when you talk about your cause

Your biggest enemy?

Page 16: How to be persuasive when you talk about your cause

Your biggest enemy

The Curse of Knowledge

Page 17: How to be persuasive when you talk about your cause

What are the benefits of having a summary memorised?

Page 18: How to be persuasive when you talk about your cause

What is a summary for?

To stop you saying too much at the beginning

Page 19: How to be persuasive when you talk about your cause

Structure to aim for

1) Give summary (if necessary)

2) Find out about them

3) Talk only about the things that interest them

Page 20: How to be persuasive when you talk about your cause

Eg NSPCC focuses on

The most vulnerable

All children

A safer society

Page 21: How to be persuasive when you talk about your cause

I discovered

1) Almost any summary helps your confidence

Page 22: How to be persuasive when you talk about your cause

I discovered:

2) The perfect summary does not exist… …but people always seek it

Page 23: How to be persuasive when you talk about your cause

I suggest:

Settle for a good enough summary and learn it.

Page 24: How to be persuasive when you talk about your cause

Structure to aim for

1) Brief summary

2) Find out about them

3) Talk about things they are interested in

Page 25: How to be persuasive when you talk about your cause

To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the

need?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works?5) Briefly explain our solution.

Page 26: How to be persuasive when you talk about your cause

To beat the Curse of Knowledge1) What is the essence of the need

(for our service)?2) What is not obvious about the need

(for our service)?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works5) Briefly explain our solution /

service.

Page 27: How to be persuasive when you talk about your cause

Why is explaining the need first fundamental to raising more money?

Page 28: How to be persuasive when you talk about your cause

Evoke the need first

Page 29: How to be persuasive when you talk about your cause
Page 30: How to be persuasive when you talk about your cause

Evoke the need first

Page 31: How to be persuasive when you talk about your cause

Why is explaining the need first fundamental to raising more money?

Page 32: How to be persuasive when you talk about your cause

What is it about ‘story’ that helps (anyone) influence?

Page 33: How to be persuasive when you talk about your cause

Structure to help you tell stories

1) Who is it about?2) Problem?3) Drama?4) Result?

Page 34: How to be persuasive when you talk about your cause

Protecting children in the care system

Page 35: How to be persuasive when you talk about your cause

Children in the care system

1) The Need – they are moved around too much

2) Not Obvious - more changes = less stability and more harm

3) Story - eg one boy had 19 placements by age of 10

4) Impact – same outcomes as children not in care

5) Solution - New Orleans model – Speed. If doesn’t work, permanent placement.

Page 36: How to be persuasive when you talk about your cause

Choose one area you raise funds for

Page 37: How to be persuasive when you talk about your cause

To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the

need?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works5) Briefly explain our solution.

Page 38: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 39: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 40: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 41: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 42: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 43: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 44: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 45: How to be persuasive when you talk about your cause

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Page 46: How to be persuasive when you talk about your cause

What could you go and do?

1) Talk to a colleague 2) Try out the five questions to find

persuasive things to say

Page 47: How to be persuasive when you talk about your cause
Page 48: How to be persuasive when you talk about your cause
Page 49: How to be persuasive when you talk about your cause

Please stay in touch

www.woodsconsultancy.co.ukTwitter – woods_rob

http://www.woodsconsultancy.co.uk/

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