How To Be Effective
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How to be Effective
Peter BrombergNJ Train the Trainer
March 18, 2009Peterbromberg.com/
ttt
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How to be Effective
And why you should care
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How to be Effective
Signage at the DMV
19 signs in my field of vision
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Signage at the DMV
19 signs in my field of vision
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What is effectiveness?
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EffectivenessBringing about the change you
desire
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EffectivenessBringing about the change you desire
By beginning with the end in
mind
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Bring about the change you desire
Begin with the End in Mind
Align all your actions toward
that goal
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Practice Continual Evaluation
Are my actions moving me toward my goals?
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What’s not Working?
What Can I Do differently?
What’s Working?
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Power of Repetition
Continual Evaluation
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Find a way toremind yourself
Tape this to your PC
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Or wherever…
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What is Effective Training
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Effective Training produces a change in the learner
A change in behavior, thought and/or feeling
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Effective Training = Effective Leadership
Both are rooted in Strategic Thinking
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Effective Training = Effective Leadership
Both are rooted in Understanding People
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Understanding People
How we are the same
How we are different
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Understanding People
How we are the same
We all have one of these: A
Brain
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Understanding People
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Understanding People
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Understanding People
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Quote the expertsQuote the experts The original powerpoint slide?
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Email Case Study
11
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Email Case Study
22
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Email Case Study
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Email Case Study
1. What are the key messages in this email?
2. What is the goal? What change(s) in feeling, thought, or behavior do you think the writer intended to bring about in the reader?
3. How does the formatting support the goal(s)?
4. How does the formatting detract from the goal(s)?
5. How could this message be re-formatted or re-written to better achieve the goal(s)?
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Email Case Study
11
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Email Case Study
1.1.55
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FW: re: re re: re: re: meeting for dinner
There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!!
In Other In Other WordsWords
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FW: re: re re: re: re: meeting for dinner
There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!!
FormattinFormattingg
MattersMatters
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FW: re: re re: re: re: meeting for dinner
There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!!
So So Instead of Instead of
this…this…
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This…This…
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Six Choices to Improved Readability
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Six Choices to Improved Readability
1. Headlines
2. Text Format
3. Font Choice
4. Images
5. Color
6. Paragraph Format
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1.1. H E A D L I N E H E A D L I N E
SS
2. Readable Fonts
3. Formatting
1.Indents
2.Lists
3.Colors
The Brain Likes
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Use Headlines
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San Serif San Serif fontsfonts are
easier to easier to readread
on screen
Choose Your Fonts
Consider UsingVerdana, Arial/Helvetica, Tahoma and Trebuchet
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Subheadings and Indents help:
1. Focus ATTENTION
2. Increase SCANABILITY
3. Aid in RETENTION
Choose Your Formatting
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1. Use Color to draw attention
2. Use Bolding to emphasize
3. Use Lists for readabilityGeorgeJohn PaulRingo
Choose Your Formatting
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Choose your colors
The Brain likes color
1. The Brain Sees yellow first
2. Makes text more readable
3. Improves retention
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When formatting your materials
Remember to ask: What is my goal?
Watch: http://usedwigs.com/video-stop-sign-designed-by-committee/
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Let’s Review
1. Effectiveness means bringing about the________you desire
2. Continually evaluate by asking What is___________?
3. Increase readability and retention by using these formatting techniques:________________
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Effective Presentation Strategies
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Good Use of questions
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Bad Questions = Bad Answers
Yes
No
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Good Questions are not too easy, not too hard
They’re Just Right
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And speaking And speaking of questions…of questions…
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What’s in it for them?
Effective Training Answers the Question:
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Effective Training Answers the Question:
What’s in it for them?
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Depends who them is….
What’s in it for them?
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Participants differ in many ways
That may affect our choices as trainers
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People have different Learning Styles
Visual
Auditory
Kinesthetic
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People have different Learning Styles
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How we are different: Personality
IS
ES
IN
EN
People have different Learning Styles
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How we are different: Personality
IS
ES
IN
EN
People have different Learning Styles
FP
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Exercise: What’s in it for them?
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A few words regarding
Why People Change
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Why People Change
How we are the same
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“The study has already revealed an unintended consequence of antismoking health warnings.
They appear to work mainly as a marketing tool to keep smokers smoking. ”
Why People Change
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Behavior changes in response to a
positive emotional connection
to what could be.
Why People Change
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By Alan Deutschman
How we are the same
Understanding People
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How we are the same
Understanding People
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Presentation Tips: Presentation Tips: Lightning RoundLightning Round
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Humor helps the medicine go down
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Choose Your Words
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Choose Your Words
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Have a Consistent Message
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Have a Consistent Message
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Don’t force the Content
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Surprises are Engaging
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Surprises are Engaging
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Keep it Simple
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Keep it Simple
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Check Your Facts
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Check Your Facts
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Stay on top of the Research
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Pass the BS Test
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Quote the Experts
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Quote the Experts
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Quote the Experts
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Inform, even advocate, but don’t Spin
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Questions, comments, discussion?
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ALWAYSALWAYS Begin With the End in Begin With the End in MindMind
Peter BrombergNJ Train the Trainer
March 18, 2009Peterbromberg.com/
ttt
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1. Font slide: http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/
2. Aye, Eye http://www.flickr.com/photos/cayusa/549883494/
3. Colored ring drops: http://www.flickr.com/photos/kounelli/2797656093/
4. Goalposts: http://www.flickr.com/photos/grahamb/3043227962/
5. Professor: http://www.flickr.com/photos/kloudjonas/3240282645/sizes/l/
6. Gears: http://www.flickr.com/photos/17258892@N05/2588347668/
7. Idea: http://www.flickr.com/photos/21313845@N04/3067569337/
8. Compass: http://www.flickr.com/photos/7542997@N03/2473782602/
9. 3D Team Arrow: http://www.flickr.com/photos/lumaxart/2137729430/
10. Kick ass: http://headrush.typepad.com/creating_passionate_users/2007/04/index.html
11. Little People: http://www.flickr.com/photos/gwen/1464734120/
12. Twins: http://www.flickr.com/photos/judybaxter/2272062328/
13. Sheep: http://www.flickr.com/photos/pasotraspaso/2561252664/
14. Eyes: http://www.flickr.com/photos/lanbui/81416656/
15. Ear: http://www.flickr.com/photos/chrisdonia/3328946023/
16. Hands: http://www.flickr.com/photos/dalydose/324264361/
17. Gift: http://www.flickr.com/photos/ginnerobot/3118868877/
18. Happy faces: http://www.flickr.com/photos/purrr/126597849/
19. Unacceptable Employee Behavior: http://www.flickr.com/photos/inju/2434655377/
20. I’m Thinking of…: http://www.flickr.com/photos/somemixedstuff/2403249501/
21. Optical Illusion art by Julian Bever. Photos from: http://justinmaier.com/2006/05/09/amazing-3d-art-by-julian-bever/
22. Let’s Review: http://www.flickr.com/photos/jek-a-go-go/2545104662/
23. Lightning Round: http://www.flickr.com/photos/jegomezr/2926143475/sizes/l/
24. Goldilocks: http://www.xanga.com/dextr/photos/da254125854461/
25. Baghead: http://www.flickr.com/photos/summerluu/2388805263
26. Delete Key: http://www.flickr.com/photos/virgu/12496426/sizes/l/
27. Other images from: http://web.mac.com/iajukes/thecommittedsardine/Funny_Stuff.html
28. 1957 Brownie Camera: http://www.flickr.com/photos/tanaka/2345575389/
Image Credits
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START HERE
1. Talk Good: Giving Effective Presentations (Pete’s link roundup)
http://librarygarden.blogspot.com/2008/02/talk-good-giving-effective.html
ARTICLES/BLOG POSTS
1. 6 ways to take charge of what your audience remembers: http://www.speakingaboutpresenting.com/content/six-ways-to-take-charge-of-what-your-audience-remembers/
2. The 10 Second Rule: How to Write For Diagonal Readers: http://www.copyblogger.com/the-10-second-rule/
3. 10 steps to asking questions so you get an answer every time: http://www.speakingaboutpresenting.com/audience/asking-questions-audience/#more-2197
4. All Presenting is Persuasive: http://www.guilamuir.com/ideasource/2007/08/all-presenting-is-persuasive/
5. Change or Die: http://www.fastcompany.com/magazine/94/open_change-or-die.html
6. Information Overload: http://www.copyblogger.com/information-overload/
7. Inhaling Fear (NY Times article on smoking): http://www.nytimes.com/2008/12/12/opinion/12lindstrom.html?ref=opinion
8. Shorter is Better: http://www.copyblogger.com/shorter-is-better/
9. Top 7 Powerpoint slide designs: http://www.speakingaboutpresenting.com/design/powerpoint-slide-design-7-styles
BOOKS
1. Change or Die, by John Deutschman
2. The Enneagram Made Easy, by Renee Baron and Elizabeth Wagele
3. Leadership Simple, by Jill Morris and Steve Morris
4. Made to Stick, by Chip Heath and Dan Heath
5. Nine Ways of Working, by Michael J. Goldberg
6. Predictably Irrational, by Dan Ariely
7. Type Talk at Work, by Otto Kroeger, Janet Thuesen, Hile Rutledge
Suggested Bibliography and Articles Referenced
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Effectiveness requiresContinual Evaluation
Do my actionsAlign With My
Goals?
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Powerpoint Design Options
Effective Powerpoint
1. Tells a story
2.Uses images to engage
3. Focuses on creating meaningnot dumping information
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Examples of Effective Powerpoint
1. The assertion-evidence slide
2. Classic Presentation Zen
3. The Lessig method
4.Duarte Design Diagrams
5. Ethos3 story-telling style
Powerpoint Design Options
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Simple — find the core of any idea
Unexpected — grab people's attention by surprising them
Concrete — make sure idea can be grasped & remembered Credibility — give an idea believability
Emotion — help people see the importance of an idea
Stories — empower people to use an idea through narrative
Made to Stick
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