How to be a Social Media Superhero!
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How to be a Social Media Superhero! Chuck Gose // @chuckgose
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It's a Bird…It's a Plane…It's a Social Media Superhero! If you're expected to be the social media superhero in the office, but feeling like your armor needs buffing and your cape needs a little pressing, then have no fear, it's Chuck Gose and Michael Kaltenmark to the rescue! Gleaning social media tips from fellow do-gooders such as Superman, Captain America, Spider-Man, Thor and more, this dynamic duo will have you defending your social media honor again in no time.
Transcript of How to be a Social Media Superhero!
How to be a
Social Media
Superhero!
Chuck Gose // @chuckgose
&
Two keys to social media success
INTEREST
EFFORT
We’re talking about more than just
success.
We’re talking about being a
SUPERHERO!
Similar traits in social media and marketing
LeadershipBe a loyal social media leader
Speed Counts“Be quick, but don’t hurry.”
– J. Wooden
Tools of the TradeOvercome Gaps with Gadgets
Responsibility‘With great power comes great
responsibility.’
HonestyBehold the ‘Lasso of Truth’
CreativityCreate Timely, Relative Content
TranslationMaking sense of what you do for your
company and customers
TemperEmbrace Genius-Level Intellect;
Avoid Anger –Fueled Engagement
WorthinessBe Worthy of Your
Keyboard
AnalyticsDetermine how success will
be measured.
Team PlayerKnow Your Role
AwarenessHeighten Your Senses
Overcome the NegativesHealing Your Wounds
FlexibilityBend without Breaking
VersatilityBeing many things to many people
Understanding
WeaknessesWhat is your Kryptonite?
the positive emotions associated with social media
generally outweigh the negative ones.
Negative content spread faster than positive content but
positive content was shared more and ultimately reached a
larger audience
Study’s results also illustrate the “need for timely interventions and
countermeasures” when facing the spread of negative content—such as
fear-mongering campaigns, cyber-bullying, or hateful personal attacks.
Content that performs best on social media
1. How-to posts
2. Lists
3. What posts
4. Why posts
5. Videos
How to be a Social Media Superhero!
@CHUCKGOSE
