HOW TO BE A GREAT MENTOR

March 1st, 2017

@brantcooper

@movestheneedle

digital is transforming the world…

competition is everywhere…

customers are more agile than we are…

our organizational systems and

structures are based upon the industrial age

ENTREPRENEURIAL SPIRIT

SEARCHEXECUTEon the known in the unknown

Measure tasks Measure impact

Continuous Improvement Reinvention

© Moves the Needle All rights reserved

WHAT IS LEAN?

LEAN:Reduction of waste in producing known value (Customer, problem, solution known)

LEAN STARTUP: Reduction of waste in discovering new value (Customer, problem, solution unknown)

© Moves the Needle All rights reserved

3 E’s OF LEAN INNOVATION

E

Understanding our customers deeply; their

pains, passions and desires. Developing insights.

EMPATHY

E

Translating insights into action. Reducing risks through assumption

testing.

EXPERIMENTATION

E

Making decisions quickly based on insights and

actual customer behavior.

EVIDENCE

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MENTORSHIP GOALS

Teach the skills

EDUCATEHelp remove barriers and

“have startups back”.

ENABLEBuild leaders.

EMPOWER

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MENTORSHIP COMMUNICATIONS

• Teach, don’t Tell

• Focus Your Advice

• Challenge Assumptions

• Beware Being a Domain Expert

• Teach how to be good mentees.

© Moves the Needle All rights reserved

MENTORSHIP BEHAVIORS

• Enforce evidence based decisions

• Failure is OK if learning

• Encourage being bold

• Admit when “don’t know”

• Walk the walk

VALUE STREAM DISCOVERY WHERE SHOULD WE FOCUS?

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

Innovation • Don’t know what value to create

• For whom

• Or steps to execute

Hypothesize • Customer Behavior

• Business Activity

• How to measure

VALUE STREAM DASHBOARD MTN EXAMPLE (FOR REFERENCE

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

150 15 5 3 3 2 1metricbehavior Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral

activityKeynotes LinkedIn Webinar

Sales email Sales call Collateral

Send proposal Negotiation Onsite visit

Kickoff call Pre-work doc

High touch

Bootcamps Accelerators

Toolkits

Ask for Testimonial Case study

Lead Magnet Tools

Case Studies

THANK YOU!slides: gettalk.at/spirit www.MovesTheNeedle.com brant@movestheneedle.com @brantcooper