How to Avoid Common eCmmerce Mistakes - Karl at Storefeeder
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Presented by Karl Ciz COMMON E-COMMERCE MISTAKES AND HOW TO AVOID THEM
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Transcript of How to Avoid Common eCmmerce Mistakes - Karl at Storefeeder
Presented by Karl Ciz
COMMON E-COMMERCE MISTAKES AND HOW TO AVOID THEM
1. Under selling2. Overselling3. Processing costs4. Feedback ratings low5. Re-pricer price wars6. Product selection7. Low traffic8. Channel costs…9. Inefficient processes10.International selling
COMMON E-COMMERCE ISSUES
Wrong products? Source and research
STARTING OFF
Wrong markets? Test Trading
Poor Web design ? = High bounce rate / low CTR
Processing Issues? Internal Process & People
Visibility? SEO – “Content is King”
Broken Rules / Acct Suspension KNOW your platforms
International platform? Test trade… then translate
E-COMMERCE & PLATFORMS
Which products? Best sellers first & Profit rich
Differing product SKUs NEVER – Mapping is solution
Overselling Use stock control Software
No traffic Content? Pricing? Product?
No policies Define clearly / promote
Poor product pictures Bigger & High res pictures
E-COMMERCE & PLATFORMS CONTINUED
Poor customer service Better Description / reviews
Returns Policies, sizing guides & description
Customer Service Reduce by track / better info
Tracking Tracked = Delivered (mostly)
Packing errors Use scanning to reduce errors
High cost shipping Broker rates
ORDER PROCESSING
Inefficient picking Use pick sheets to group pick
MOVING FORWARD - SOLUTIONS
Process reviews – Each key processing stage
Automation of key processes (Reduce time & cost)
Product catalogue / new suppliers / Supplier feeds
Scaling – using existing process to gain economies of scale
International – ONLY translate effective products / Human translation!
Ask yourself – do I have an e-commerce strategy?
StoreFeeder is represented in the room – feel free!Questions welcomeContact: [email protected] Call : 0115 784 2157
Pricing and information at www.storefeeder.com
THANKS
