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How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta...
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![Page 1: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/1.jpg)
How to attract Media
attention
Story Telling and Increasing Media Attention
Input by Zonta International PR & Communications Committee
![Page 2: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/2.jpg)
How to attract Media
attention
Christine Gerberding [email protected]
Tsemaye Opubor Hambraeus [email protected]
Susanne von Bassewitz [email protected]
May 11, 20137:00 a.m. CEST for Asia, Australia and New Zealand10:00 a.m. CEST for Africa and Europe6:00 p.m. CEST for North and South America
![Page 4: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/4.jpg)
Good Story Telling on VAW
1. Individualize/ Personalize the Story2. Tell a Success Story3. Define the Problem/Use the
Individual Story as an Example4. Generalize the Problem5. Find a link to Zonta International
![Page 5: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/5.jpg)
1. Individualize/Personalize the Story
–Who is the victim?–What happened to her?–How did she get help? What/Who helped her?–How is she now?–What did Zonta do to help her and other women?
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2. Tell a Success Story
• What was needed to help?• Who helped?• What did Zonta do to help?• What were the reactions?• What was learned for the future?
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3. Define the Problem/ Use the Individual Story as an Example
• Why did the violent act happen?• Who failed? • What can be learned from the story?• How can you prevent this violence
from happening again?• What can Zonta do to help?
![Page 8: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/8.jpg)
4. Generalize the Problem
• What is needed?• What has been done?• What are some facts and figures from
your community/area/country that can be used to illustrate the problem?
![Page 9: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/9.jpg)
5. Find a link to Zonta International
• What did/does Zonta do?• Explain Zonta’s engagement:– Local – Global (any partner organizations?)
• Prepare statements from your club/area/district officers
• Look for statements from Zonta International on the topic
• Link the story to Zonta’s ZISVAW projects (if possible)
![Page 10: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/10.jpg)
Good Story Telling on VAWQ & A
Do you have any questions about Good Story Telling on VAW?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any other topics
![Page 12: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/12.jpg)
Increasing Media Attraction
1. Coverage2. Creating a Pitch3. Contacting the Media
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1. Coverage
• Works with good stories, not just with press releases
• Works with people – an interviewer and an interviewee
• Works with events
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2. Creating a Pitch
• Prepare what you will say about the event before you contact the media–What is the main idea of the event?–Who will be the contact at the event?–What is the background information?–What is the story?–Will a staff member have a potential
interview?
• Help the media decide to cover the event
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3. Contacting the Media
• Contact the outlet in a timely fashion• Ask what the deadline is• Brief your contact about the event• Find out the best days for news of
your event to be included• Ask the reporter when you have the
story, the people, the event
![Page 16: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/16.jpg)
Increasing Media AttentionQ & A
Do you have any questions about Increasing Media Attention?
3 MINUTES
Please note: there will be an open forum at the end of this webinar to discuss any other
topics
![Page 17: How to attract Media attention Story Telling and Increasing Media Attention Input by Zonta International PR & Communications Committee Story Telling and.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f125503460f94c25fc8/html5/thumbnails/17.jpg)
OPEN FORUM
Please use this time to ask any questions you may have about how to attract media attention, public
relations or communications.
For future questions or further discussions, you're welcome to contact us:
Christine Gerberding: [email protected] Opubor Hambraeus: [email protected] von Bassewitz: [email protected]
Thank you for participating in today’s webinar!