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How to annoy your competition with comparison page + adwords
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Transcript of How to annoy your competition with comparison page + adwords
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www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
MaxTraffic is a tool that turns your leaving visitors into customers.
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
Our most used technology is Exit Intent. It analyzes visitors cursor movements and can engage him just as he is attempting to leave.
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
Example - mobile
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Features
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Templates + advanced editor
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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BasicStandartProEnterpriseTraffic (monthly visits)Up to 30 000Up to150 000Up to 750 000Above 750 000Targeting options: Exit intent, BounceBack, All VisitorsYesYesYesYesGeo targetingYesYesYesYesMobile device supportYesYesYesYesA/B testingYesYesYesYesCustomer supportYesYesYesYesRemove MaxTraffic logoYesYesYesCampaign setup and administrationYesPrice (EUR per month)119 299599Ask us!
Pricing* All prices are shown in EUR. VAT is not included in the price.
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Bounce Exchange pricing
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Idea: comparison page + adwords
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Annoyed CEO of Bounce Exchange
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Legal threats
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Who is right?Comparative advertising shall, as far as the comparison is concerned, be permitted when the following conditions are met:(a) it is not misleading ...(b) it compares goods or services meeting the same needs or intended for the same purpose;(c) it objectively compares one or more ... features of those goods and services, which may include price;
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Resultremoved the comparison pagegot asked to cover $5000 legal costs, refusedwasted some time
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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How to avoid this? dont compare yourself to competition
ask to compare your service + competitonsomeone else, link to them
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom
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Kristaps MorsCEO
Email: [email protected] phone: +371 26400379Skype: kristaps_morsThank you!
www.maxtraffic.comMaxTrafficCom@MaxTrafficCom