How to analyze consumer markets
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How to Analyze Consumer Markets
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Transcript of How to analyze consumer markets
How to Analyze Consumer Markets
By Addressing the Following Questions
How do Consumer Characteristics influence buying
behaviour
Subculture Class
Family,Reference groups,Statuses
Age
Personal Factor
Life Style
Self Concept Personality
• Created by Rahul Palamuru, CBIT, during an
internship by Prof. Sameer
Mathur, IIM Lucknow.•www.IIMInternship.com