How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin
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Transcript of How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin
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How to 10x Your Traction with Cold Email
Heather R Morgan| @HeatherReyhan|www.salesfolk.com
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7+ years of copywriting Former economist
Clients:
Collaborated with Aaron Ross
on sequel to Predictable Revenue
Written cold emails that get
38% response rates
About Heather
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How do you write a cold email that
generates dozens of warm leads?
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…Versus an email that no one opens?
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STEP #1 WHO?
Understand Your Audience
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STEP #2: THE PROBLEM
Learn your prospects’ pain points
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STEP #3: SOLUTION
Solve their problems
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STEP #4 SOCIAL PROOF:
Show your value, don’t tell
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STEP #5: CALL TO ACTION
What’s their incentive?
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THE PROBLEM:Our inboxes are full of
impersonal sales junk.
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THE CONSEQUENCE:We build walls to guard our time
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Your goal is to get
past people’s walls.
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So how can you get past the wall
and get a warm call?
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KNOW YOUR AUDIENCE:
Different Prospects Build
Different Kinds of Walls
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OPTION 1: Social Engineering“The Trojan Horse
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OPTION 2: Just Knock“Intro Requests”/Permission
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OPTION 3: Offer GoldGive them what they desire.
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All walls are not the same!
COMBINE & AB TEST
EVERYTHING!
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Don’t write bad cold emails like these!….PLEASE!
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Example of a Bad Cold Email
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Problem #1: SELFISHFocus more on your prospects!
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Problem #2: ALL FEATURESTransform features to benefits
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Problem #3: TOO SALESY“Taking Pants Off on First Date”
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The Email that Got 16 New Customers
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The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
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The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
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The Call to Action
• Incentivize
• Specific time or “When”?
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Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| [email protected]