How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal

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Transcript of How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal

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@Amit2380Kumar

@TimesInternet

@Aadil

@BelongCo

Say Hello to India’s Largest Digital Company

150Million

30+ 2Billion

13Billion

Monthly Users Digital Businesses Visits Minutes Spent

Times Internet’s Prized Products

India's Most Favoured News Website - TimesOfIndia.com

India's largestbusiness and financial news website - EconomicTimes.com

India’s No.1 music broadcasting website - Gaana.com

The fan-centric go-to space for cricket on the web and mobile - Cricbuzz

India’s largest table reservation service - Dineout

TIMES INTERNET BELIEVES IN #CHANGINGTHEGAME

Their people are their game changers – they make them who they are!

They are a bunch of intelligent, cool and diverse people who believe in collaborating and innovating great products for their consumers across the globe.

At Times Internet, Innovation and entrepreneurship are second nature! Trust, Respect and Integrity are the driving forces that keep them going.

THEIR MAGIC APPROACH: THEIR ARSENAL

Times Internet promises #GameChanging career experiences for people who’re willing to be a part of their journey.

For which, they need to have a Recruiting Team that lives, breathes and thrives on creating a hiring culture and process that brings in the A Players that Times Internet needs.

There is a method to the madness though. There is focus, followed by staunch execution. The ability to make things happen. Like Arsenal.

What ‘Arsenal’ Stands for

That pride is driven by success on the pitch.

That means winning trophies.

It also comes through their style of play

Their magnificent stadium

Arsenal Football Club exists to make their fans proud wherever they are in the world.

Pride is driven by Success on The Pitch

Arsenal are focussing on improving their Positional Play

In that, Arsene Wenger is looking to emulate bits of the German / Pep Guardiola / Dutch 4-3-3 model where the attacking line in the 4-1-4-1 occupies the length of the pitch, thereby always creating angles and options to pass to.

Success on the Pitch is defined by a Hybrid Recruiting Function

SOURCING OPERATIONS RECRUITINGMarket Research & Analytics

Diversity Strategy & Activation

Passivity Assessment

Digital & Social Footprint Scan

Interview Scheduling & Coordination

Offer Process & Onboarding

Talent Advisor to Hiring Managers

Pipeline & Funnel Management

Candidate Management & Feedback

WinningTrophies

180% Return On Investment in Under 6 MonthsTimes Internet Scored #GameChanging Hires in the form of Product Managers from a list of Marquee Companies that are making a dent in the Indian Product Management Ecosystem. ● They knew exactly the kind of talent they

were going after.

● This talent was Passive in Nature

● Times Internet relied on Passivity Signal to understand talent landscape & then score

● The Result: 180% ROI in 6 Months and a Talent Pipeline on Steroids.

Defining a Style of Play

Arsenal’s Style of Play is what makes them Stand Out!

Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They had clear candidate personas

in mind about the talent they wanted to scout for

Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They ensured that they delighted

candidates at every step of the hiring process

Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average!

Curate Content from the Social Layer tapping into Broad & Niche Tech Communities

Focus on achieving stellar Response Rates via Strategic & Brand Activated Communication

Ensuring Prospective Candidates See a Strong Career Path & Have a Delightful Candidate Experience

Belong’s Inspire & Engage Module helped their Response Rates Soar to 4X Industry Average – from 20% to 80%!

Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! Their Communication was aligned

to that of their Employer Brand & Business Priorities.

Arsenal’s Emirates Stadium

In August 2009, Arsenal began a programme of *Arsenalisation* of the Emirates Stadium.

The intention was to turn the stadium into a "visible stronghold of all things Arsenal through a variety of artistic and creative means", led by Club CEO Ivan Gazidis.

Times Internet Arsenalized Talent Acquisition

Secure trust &

buy in of

Leadership

Created an environment

& strategy that believes

in and rewards Passive

Outbound Recruiting

Brought down

their Agency

spend to less

than 8%.

Equipped their teams with Big

Data Social Talent Capability

for their Recruiters to source

world class talent in house.

When Strategy & Execution Come Alive!

Pride is Driven by The Pitch

Winning Trophies

Defining a Style of Play

Arsenal’s Emirates Stadium

Hybrid Recruiting Function

180% ROI in 6 Months

Scaled Response Rates 4X

Arsenalized their Ecosystem

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