How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal
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Transcript of How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal
Follow & Tweet Your Questions and Thoughts to #RECRUITINGARSENAL on Twitter
@Amit2380Kumar
@TimesInternet
@Aadil
@BelongCo
Say Hello to India’s Largest Digital Company
150Million
30+ 2Billion
13Billion
Monthly Users Digital Businesses Visits Minutes Spent
Times Internet’s Prized Products
India's Most Favoured News Website - TimesOfIndia.com
India's largestbusiness and financial news website - EconomicTimes.com
India’s No.1 music broadcasting website - Gaana.com
The fan-centric go-to space for cricket on the web and mobile - Cricbuzz
India’s largest table reservation service - Dineout
TIMES INTERNET BELIEVES IN #CHANGINGTHEGAME
Their people are their game changers – they make them who they are!
They are a bunch of intelligent, cool and diverse people who believe in collaborating and innovating great products for their consumers across the globe.
At Times Internet, Innovation and entrepreneurship are second nature! Trust, Respect and Integrity are the driving forces that keep them going.
THEIR MAGIC APPROACH: THEIR ARSENAL
Times Internet promises #GameChanging career experiences for people who’re willing to be a part of their journey.
For which, they need to have a Recruiting Team that lives, breathes and thrives on creating a hiring culture and process that brings in the A Players that Times Internet needs.
There is a method to the madness though. There is focus, followed by staunch execution. The ability to make things happen. Like Arsenal.
What ‘Arsenal’ Stands for
That pride is driven by success on the pitch.
That means winning trophies.
It also comes through their style of play
Their magnificent stadium
Arsenal Football Club exists to make their fans proud wherever they are in the world.
Arsenal are focussing on improving their Positional Play
In that, Arsene Wenger is looking to emulate bits of the German / Pep Guardiola / Dutch 4-3-3 model where the attacking line in the 4-1-4-1 occupies the length of the pitch, thereby always creating angles and options to pass to.
Success on the Pitch is defined by a Hybrid Recruiting Function
SOURCING OPERATIONS RECRUITINGMarket Research & Analytics
Diversity Strategy & Activation
Passivity Assessment
Digital & Social Footprint Scan
Interview Scheduling & Coordination
Offer Process & Onboarding
Talent Advisor to Hiring Managers
Pipeline & Funnel Management
Candidate Management & Feedback
180% Return On Investment in Under 6 MonthsTimes Internet Scored #GameChanging Hires in the form of Product Managers from a list of Marquee Companies that are making a dent in the Indian Product Management Ecosystem. ● They knew exactly the kind of talent they
were going after.
● This talent was Passive in Nature
● Times Internet relied on Passivity Signal to understand talent landscape & then score
● The Result: 180% ROI in 6 Months and a Talent Pipeline on Steroids.
Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They had clear candidate personas
in mind about the talent they wanted to scout for
Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They ensured that they delighted
candidates at every step of the hiring process
Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average!
Curate Content from the Social Layer tapping into Broad & Niche Tech Communities
Focus on achieving stellar Response Rates via Strategic & Brand Activated Communication
Ensuring Prospective Candidates See a Strong Career Path & Have a Delightful Candidate Experience
Belong’s Inspire & Engage Module helped their Response Rates Soar to 4X Industry Average – from 20% to 80%!
Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! Their Communication was aligned
to that of their Employer Brand & Business Priorities.
In August 2009, Arsenal began a programme of *Arsenalisation* of the Emirates Stadium.
The intention was to turn the stadium into a "visible stronghold of all things Arsenal through a variety of artistic and creative means", led by Club CEO Ivan Gazidis.
Times Internet Arsenalized Talent Acquisition
Secure trust &
buy in of
Leadership
Created an environment
& strategy that believes
in and rewards Passive
Outbound Recruiting
Brought down
their Agency
spend to less
than 8%.
Equipped their teams with Big
Data Social Talent Capability
for their Recruiters to source
world class talent in house.
When Strategy & Execution Come Alive!
Pride is Driven by The Pitch
Winning Trophies
Defining a Style of Play
Arsenal’s Emirates Stadium
Hybrid Recruiting Function
180% ROI in 6 Months
Scaled Response Rates 4X
Arsenalized their Ecosystem