How the World's Top Marketers Make Emotional Connections to Win the Marketplace

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@mpranikoff @bjsheehan7 #loveworks How the World's Top Marketers Make Emotional Connections to Win the Marketplace Brian Sheehan Associate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University Michael Pranikoff Global Director, Emerging Media PR Newswire
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    14-Sep-2014
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    Business

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Google+ Hangout: http://www.youtube.com/watch?v=3V8RIssOmrM

Transcript of How the World's Top Marketers Make Emotional Connections to Win the Marketplace

Page 1: How the World's Top Marketers Make Emotional Connections to Win the Marketplace

@mpranikoff @bjsheehan7 #loveworks

How the World's Top Marketers Make Emotional Connections to Win the Marketplace

Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University

Michael PranikoffGlobal Director, Emerging MediaPR Newswire

Page 2: How the World's Top Marketers Make Emotional Connections to Win the Marketplace

@mpranikoff @bjsheehan7 #loveworks

Page 3: How the World's Top Marketers Make Emotional Connections to Win the Marketplace

@mpranikoff @bjsheehan7 #loveworks

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@mpranikoff @bjsheehan7 #loveworks

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@mpranikoff @bjsheehan7 #loveworks

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EQ > IQEMOTIONS TRUMP INTELLIGENCE

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@mpranikoff @bjsheehan7 #loveworks

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@mpranikoff @bjsheehan7 #loveworks

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@mpranikoff @bjsheehan7 #loveworks

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4 Ingredients

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Discovery

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Exploration

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http://youtu.be/xwndLOKQTDs

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Inspiration

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Attraction

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Big Data Big Love

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How the World's Top Marketers Make Emotional Connections to Win the Marketplace

Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University

Michael PranikoffGlobal Director, Emerging MediaPR Newswire