How the World's Top Marketers Make Emotional Connections to Win the Marketplace
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Transcript of How the World's Top Marketers Make Emotional Connections to Win the Marketplace
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How the World's Top Marketers Make Emotional Connections to Win the Marketplace
Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University
Michael PranikoffGlobal Director, Emerging MediaPR Newswire
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EQ > IQEMOTIONS TRUMP INTELLIGENCE
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4 Ingredients
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Discovery
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Exploration
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http://youtu.be/xwndLOKQTDs
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Inspiration
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Attraction
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Big Data Big Love
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How the World's Top Marketers Make Emotional Connections to Win the Marketplace
Brian SheehanAssociate Professor of Advertising, S.I. Newhouse School of Public Communications, Syracuse University
Michael PranikoffGlobal Director, Emerging MediaPR Newswire