How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

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Matt Jacobs | VP, Strategic Marketing

Transcript of How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

Page 1: How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

Matt Jacobs | VP, Strategic Marketing

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Marketing was supposed to become easier to measure

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Time

DataInsights

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Time

Execution Gap

DataInsights

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Source: 2016 Marketing Signals Survey Report

Key Challenge: Incomplete visibility of cross-channel data results in time-consuming, ineffective measurement

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Week 1 Week 3 Week 5 Week 6Week 4Week 2

Collect & Refine

Analyze & Present DiscussReporting Period

Collect & Refine

Analyze & PresentReporting Period

Reporting Period

Measurement Reality: 5 Weeks From Execution to Adjustment

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Arrow Electronics, however, is different…

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Safe Harbor

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. This presentation may include

forward-looking statements, including statements addressing future financial results. These statements are subject to a number of risks and

uncertainties that could cause actual results or facts to differ materially from such statements for a variety of reasons including, but not limited to:

industry conditions, the company's implementation of its new global financial system and the company's planned implementation of its new

enterprise resource planning system, changes in product supply, pricing and customer demand, competition, other vagaries in the global

components and global ECS markets, changes in relationships with key suppliers, increased profit margin pressure, the effects of additional

actions taken to become more efficient or lower costs, the company's ability to generate additional cash flow and the other risks described from

time to time in the company's reports to the Securities and Exchange Commission (including the company's Annual Report on Form 10-K and

Quarterly Reports on Form 10-Q). Forward-looking statements are those statements, which are not statements of historical fact. These forward-

looking statements can be identified by forward-looking words such as "expects," "anticipates," "intends," "plans," "may," "will," "believes,"

"seeks," "estimates," and similar expressions. Shareholders and other readers are cautioned not to place undue reliance on these forward-looking

statements, which speak only as of the date on which they are made. The company undertakes no obligation to update publicly or revise any of

the forward-looking statements.

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(1) Brand Activations

Website Display

TV Social

PrintPOSCRM

Print

PPC

OOH

Audience

(2) CustomerSignals

(3) Post-Mortem Reporting

Current State: Silos, fragmentation, and lengthy timelines between activation and insights define the marketer’s reality

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Website Display

TV Social

PrintPOSCRM

Print

PPC

OOH

Audience

Brand Activations

CustomerSignals

Unified Measurement

Goal State: Continuous Measurement and Optimization

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Top brands on the path to marketing measurement leadership

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The Brand Olympics Have Begun – Sign Up for Updates

Origami is tracking the marketing activities of 50+ brands running campaigns before and during the Rio games.

Want to know who will win the Brand Olympics?

• origamilogic.com/olympics

• @BrandOlympics

• #brandolympics2016

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THANK YOUwww.origamilogic.com | [email protected]