How the Distance Learning Market will Expand in the Coming Years

If you Build it for one

you Build it for all

USDLA Presentation

04/15/23 USDLA Presentation Slide 2 of 42

Lets set the stage

1. Some background2. What's right and what's wrong

(With bricks and mortar schools)

3. What's right and what's wrong(With online schools)

4. It’s just a transition

5. In summation

This presentation is organized into five parts:

This presentation is organized into five parts:

— Some background —The evolution of the non-traditional student

Who’s going to college and why?


A traditional learner:

A young student who uses conventional means to obtain an advanced post secondary degree…

…And he/she does this as amatter of course.

Definition:


A non-traditional learner:

A older student who uses unconventional means to obtain an advanced post-secondary degree…

…And he/she

does this as a matter of consequence.

Definition:


In 1977 - 9 out of every 10 students were traditional

learners.The traditional learner:• 21 years old (on average)

• Unemployed or just starting a career

• Not married and has no children

• Has only secondary education experience

The traditional learner:• 21 years old (on average)

• Unemployed or just starting a career

• Not married and has no children

• Has only secondary education experience


In 2007 - 7 out of every 10 students

are non-traditional learners.The non-traditional learner is:• 36 years old (on average)

• Has a full time job and is fully enmeshed in a career

• Is married & has kids

• Has many types of education experience: -Community college -On job training -Certificates

The non-traditional learner is:• 36 years old (on average)

• Has a full time job and is fully enmeshed in a career

• Is married & has kids

• Has many types of education experience: -Community college -On job training -Certificates


Growth

Total High School Graduates

2,500,000

3,300,000 3,200,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2001 2011 2016Year

Num

ber

of S

tude

nts

The US Education Department predicts:

• The largest graduating High School Class in US

history will be in 2011

• The numbers will stay constant until 2016, then it will dip slightly

• 75% of this growth will be fueled by racial and ethnic minorities who have been underserved by the US post- secondary education community

The US Education Department predicts:

• The largest graduating High School Class in US

history will be in 2011

• The numbers will stay constant until 2016, then it will dip slightly

• 75% of this growth will be fueled by racial and ethnic minorities who have been underserved by the US post- secondary education community


Space and the Ivy League

Institution Name# of

Applications # AcceptedAcceptance

Rate

1. HARVARD UNIVERSITY 19690 2054 10%

2. YALE UNIVERSITY 17735 2014 11%

3. PRINCETON UNIVERSITY 13695 1733 13%

4. STANFORD UNIVERSITY 19172 2486 13%

5. COLUMBIA UNIVERSITY of NEW YORK 17258 2275 13%

6. CALIFORNIA POLYTECHNIC STATE UNIV. 21794 3465 16%

7. MIT 10466 1665 16%

8. DARTMOUTH COLLEGE 11734 2173 19%

9. UNIVERSITY OF PENNSYLVANIA 18282 3878 21%

10. DUKE UNIVERSITY 17749 3804 21%

Applications and Acceptance for top 10 colleges in 2005:

The top 10 colleges in the US had on average:

• 16,758 applications submitted to them

Of those

• 2,555 were accepted

• The average rate of acceptance for these colleges was 15%

Applications and Acceptance for top 10 colleges in 2005:

The top 10 colleges in the US had on average:

• 16,758 applications submitted to them

Of those

• 2,555 were accepted

• The average rate of acceptance for these colleges was 15%

2005 Top 10 US College Acceptance Stats


Space and the average student

• 4,966,733 Applications submitted to them

Of that only…

• 3,030,275 Were accepted

Leaving…

• 1,966,468

Students unaccounted for… where are they?

Applications and Acceptance for all colleges in 2005:

Of a list of 856 colleges that were tracked, the average acceptance rate for all of them was only 68%.

Or to put it in real numbers, these colleges had a total of:

Applications and Acceptance for all colleges in 2005:

Of a list of 856 colleges that were tracked, the average acceptance rate for all of them was only 68%.

Or to put it in real numbers, these colleges had a total of:

?


Costs

“For the foreseeable future, college cost increases are going to exceed inflation, and people need to incorporate that into their plans”

Kal ChanyPaying for college

without going broke

“For the foreseeable future, college cost increases are going to exceed inflation, and people need to incorporate that into their plans”

Kal ChanyPaying for college

without going broke

Tuition Increases Compared to Inflation from 2004-2010

4.24.8

5.4

2.73.4 3.2

8.37.5

6.76.0

3.93.73.53.4

0

1

2

3

4

5

6

7

8

9

2004 2005 2006 2007 2008 2009 2010

Tuition Increases Inflation

Estimated


Conclusion

If the non-traditional learner is now the majority, if costs are rising, if space in bricks and mortar institutions is limited, and if demand from less affluent sectors is increasing, the only effective way to support the oncoming growth is by embracing new ways of offering post secondary education…

i.e. Distance Learning.


— What's right and what's wrong —

The ball is in our court

We can and need to do a better job.


The distance learning community needs to

step up

The distance learning community is the only education industry that is uniquely poised to meet the rising demand and is the only industry that can effectively mitigate the increasing costs… fairly.

We HAVE to think differently.

• We need to support students

• The communities they come from

• Do it in a way that breaks the mold of “the old way of doing it”

We HAVE to think differently.

• We need to support students

• The communities they come from

• Do it in a way that breaks the mold of “the old way of doing it” Scalable

demand

Lower costs

+ Distance Learning


Intellectual Boundaries

It’s easy to define a bricks and mortar campus:

• Look down and there it is

• Buildings are well defined and functions are very easy to understand

It’s easy to define a bricks and mortar campus:

• Look down and there it is

• Buildings are well defined and functions are very easy to understand


However 3 areas bricks and mortar work with their

communities1. Affordable non-affordable financial aid

2. Training for non-degree seeking students, critical services, and lifestyle enrichment

3. The exploration and collection of critical thought.

Bricks and mortar:

A typical local college not only serves to educate its students, they also serve a critical role in the communities they are a part of:

Bricks and mortar:

A typical local college not only serves to educate its students, they also serve a critical role in the communities they are a part of:


1. Community Outreach & Financial Aid

Currently, colleges and universities support the communities they are located in with basic outreach, by granting work-study and financial aid to needy students.

Financial Aid:

By helping to defer some of the costs a student may face in school with grants and work study, a college gets in return:

• An engaged student

• A productive student

• Better student services

• The community receives a productive short-term tax paying worker

Financial Aid:

By helping to defer some of the costs a student may face in school with grants and work study, a college gets in return:

• An engaged student

• A productive student

• Better student services

• The community receives a productive short-term tax paying worker


2. Community Training

Colleges offer classes to non-degree seeking students in such areas as:

– Life style enrichment-cooking, foreign languages, humanities…

– Needs based-life saving courses, baby sitter training…

– Business Support-training, single day seminar hosting, technical training certification…

Certificates, Licenses & CEU’s:

Not everyone who wants to go to school does so to obtain a BA or MA degree. Colleges and universities support the communities they are in by offering other non- terminal degrees and course work.

Certificates, Licenses & CEU’s:

Not everyone who wants to go to school does so to obtain a BA or MA degree. Colleges and universities support the communities they are in by offering other non- terminal degrees and course work.


3. Collection of Critical Thought

Being a repository:

Not only do colleges support and sponsor libraries and class room discussion and debate, they also support and sponsor informal and formal groups for discussion.

This type of discussion needs to continue in the online world as well.

Being a repository:

Not only do colleges support and sponsor libraries and class room discussion and debate, they also support and sponsor informal and formal groups for discussion.

This type of discussion needs to continue in the online world as well.

Colleges and universities act as a lightening rod for the collection of dynamic thinking & free association.


Conclusion

That Sea Change will be in the form of students becoming more self- directed and distance learning universities taking a more proactive role in supporting the communities that students are located in. Basically, it will require all of us to…

…think differently.

An Epiphany:

In order for distance learning to become more widely accepted, adopted and utilized by students (both traditional and non- traditional), there needs to be a fundamental Sea Change in the industry and in the American student culture.

An Epiphany:

In order for distance learning to become more widely accepted, adopted and utilized by students (both traditional and non- traditional), there needs to be a fundamental Sea Change in the industry and in the American student culture.


— What's right and what's wrong —

There is no difference between the traditional bricks and mortar schools and the distance

learning method if……we become good citizens of our states and counties.


3 areas that Distance Learning doesn’t currently cover

Disconnect:

Currently, distance learning has not even concerned itself with the communities its students are clustered in.

Various elements of these concepts are offered, but as a group we need to go further.

Disconnect:

Currently, distance learning has not even concerned itself with the communities its students are clustered in.

Various elements of these concepts are offered, but as a group we need to go further.

1. Basic Outreach Financial Aid

2. Training for non-degree seeking students and critical services

3. The exploration and collection of critical thought.


No Intellectual Boundaries

Reach and influence:

As we all know, there are no defined boundaries to distance learning campuses. So we need to use a different way to define our campus…

By finding clusters of students by: Time zone, State, county, and city

We need to define our campus…

Reach and influence:

As we all know, there are no defined boundaries to distance learning campuses. So we need to use a different way to define our campus…

By finding clusters of students by: Time zone, State, county, and city

We need to define our campus…

Time Zone:

18,135 Students

State:

561 Students

County:

106 Students

City:

14 Students

By locating these “Alumni Groups” or “Hot Spots,” the online industrycan more effectively target their efforts to reach out to collectives and provide a sense of community to them.


1. Community OutreachFinancial Aid… distance learning style:

Students have a very powerful tool at their disposal, their computers. Why outsource to the 3rd world, when a pool of student workers are available to work right now?

Same concept, different execution.

Financial Aid… distance learning style:

Students have a very powerful tool at their disposal, their computers. Why outsource to the 3rd world, when a pool of student workers are available to work right now?

Same concept, different execution.

Support to call centers for various issues:

• State and local government services

• Community service group FAQ support

• Local business help lines


2. Community Training Certifications and licenses… distance learning style :

By leveraging relationships and by working with local community colleges and national service organizations, distance learning can have a presence in a small city and offer community enrichment course work and classes.

Certifications and licenses… distance learning style :

By leveraging relationships and by working with local community colleges and national service organizations, distance learning can have a presence in a small city and offer community enrichment course work and classes.


2a. Lifestyle EnrichmentIt is possible for distance learning:

To teach what was previously the exclusive realm of a small college, community center, or church basement…

• Cooking

• Life saving & swimming

• Art

• Languages

• Theater

It is possible for distance learning:

To teach what was previously the exclusive realm of a small college, community center, or church basement…

• Cooking

• Life saving & swimming

• Art

• Languages

• Theater

By working with groups and clusters of interested and motivated students, it is possible to teach these types of courses.


3. Collection of Critical Thought

It is possible:

To have impromptu discussions and extemporaneous discourse by using simple technologies. All of which can be archived and made available for later research.

It is possible:

To have impromptu discussions and extemporaneous discourse by using simple technologies. All of which can be archived and made available for later research.

January 2007 – Class room discussions

At 2 PM we met as a group of concerned students to discuss the events thup to the awful exhibition of totalitarian rule that led to a t downfall of the city and we need

After class discussion: 4 of us from History 101 Student_#_15679

Jan. 12th ‘07, 2:48 PM


The revolution has begun

With the advent of seamless back office registrar software and front end XML admissions solutions, a more dynamic student infrastructure is already being provided and students have…

…begun to expect and depend on it.

Most individuals use the distance learning model already:

To obtain information about a subject, a class, or a school to attend.

Most individuals use the distance learning model already:

To obtain information about a subject, a class, or a school to attend.


Conclusion

Bricks and mortar colleges have begun to offer their support services online to their students. They may have been slow to offer their classes online and in some cases unsuccessful, but through it all, they have been able to serve the communities they are located in with basic education and support.

Distance learning has been able to offer superior support services online, and they’ve always offered their classes online. But they’ve been slow, and in many cases reluctant to offer support, education, and services on a local level to communities where their students have congregated.

This needs to change.

Issues still prevail however:

Bricks and mortar are envied for their presence

Distance learning is envied for its technology

Issues still prevail however:

Bricks and mortar are envied for their presence

Distance learning is envied for its technology


— It’s just a transition —

It’s a natural progression

Time and technology move on


An Extension

A series of steps:

Since the beginning of formal instruction, students have always used the latest technology to help them get the most from their learning experience.

A series of steps:

Since the beginning of formal instruction, students have always used the latest technology to help them get the most from their learning experience.

The Greeks began the concept of formally teaching students and they introduced the first learning aid… the Teaching Assistant.

A radical concept at the time but it proved to help facilitate learning


Next came


And then


Finally


They’re just tools

From the past to the future:

If we think of Distance Learning as a range of technology, or tool based communication, how many different ways and combinations of ways of seeing answers can we tap into?

From the past to the future:

If we think of Distance Learning as a range of technology, or tool based communication, how many different ways and combinations of ways of seeing answers can we tap into?

That are economical and efficient, at bringing learners and teachers together to explore thinking and generate “learning moments.” How many different subjects and areas of thought can we teach?


In sum…if we build it for one, we build it for

all.We have more in common than we have differences.


Commonalities

• Can do research for a type of school they want to attend online

• Can enroll online• Are supported by an infrastructure that

is online at pre-enrollment, through matriculation, and post graduation

Bricks and Mortar and Online:

Both models of learning methods share critical commonalities

In both cases Students…

Bricks and Mortar and Online:

Both models of learning methods share critical commonalities

In both cases Students…


The moment of truth

The distance learning community is at a pivotal juncture; we cannot allow it to be reduced, or it’s importance to be limited due to its lack of involvement in the community.

The need for action is at hand:

The distance learning method can provide critical societal community enriching support and fulfillment.

The need for action is at hand:

The distance learning method can provide critical societal community enriching support and fulfillment.


Influence

The scope, depth and breadth of the learning experience can be expanded to accommodate the non-traditional learner who isn’t looking for an actual college experience, so much as access to an advanced degree in a timely, economic, fair, and societal enriching way.

Distance learning can do that now like never before.


From Steve Greg and Grantham University

Thank you


Questions

• What roll does the knowledge economy play in the world of the non-tradition al learner

• 75% of adults do not have a degree• What role does life long learning play in

the global economy with the non-traditional learner

• Escaping the boundary of B&M how do you see yourself (the instructor) see themselves in the world

• The challenge for educators is to force change on themselves

• Consulting the internet and asking a friend, is it education?


Parallel Universes

• ATM’s – Bank tellers

• Cell phone – Telephone Operators

How the Distance Learning Market will Expand in the Coming Years

Education

Transcript of How the Distance Learning Market will Expand in the Coming Years