How DX has shaped the way we build and support APIs

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Developer Experience Lead

Shayne Parmelee

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What’s Shopify?

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Blank Slide

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300,000+MERCHANTS ON PLATFORM

$3.4 Billion+GMV - Q2 2016

122%AVERAGE Y/Y GMV GROWTH SINCE 2012

20 MILLIONAPI ACTIONS PER HOUR

SOME NUMBERS

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Mistake #1I can help everyone

over email!

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Mistake #2“If you build it, they will

come”

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Mistake #3Community

gamification is easy!

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InstantPot Community

- 136,000+ Members

- 100% answer rate

- Responses to new posts in minutes

- Support, sales, and retention

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THINKING ABOUT DEVELOPER EXPERIENCE EARLY

BUILD LAUNCH TWEAK

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THINKING ABOUT DEVELOPER EXPERIENCE EARLY

BUILD LAUNCH TWEAKIDEA THINK EXPLORE

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• 1:1 support is effective, but not scalable.

• Adding to a user count isn’t building a community. “If you build it, they will come” only applies to cheesy 80’s sports dramas.

• Gamification is hard. It’s not a quick fix.

• Being heavily involved in your own community can inspire action from other participants.

• The most effective support is proactive – designing a product with the 3rd party developer community in mind.

Recap

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2.5x

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shayne@shopify.com