How Target Used Fitbit Technology in their Wellness Program

How Target Made Wellness a Business Priority

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HOW TARGET USED FITBIT TECHNOLOGY IN THEIR WELLNESS

PROGRAM

Katie Pretzel, Target Christina Keast, Fitbit Group Health




Agenda

• Who is Target?• Who is Fitbit Group Health?• Target and Fitbit Wellness Program• Best Practices for Your Wellness Program • Q&A




Hello, we’re




321,000 Team Members

2013

Discount Retailer

Expect More.Pay Less.

5%

Years

1,795 Stores Nationally 38

Distribution Centers

Brand PromiseLaunched of Income

to Community

Largest 2nd

Target Cartwheel




5

Our Challenge• Diverse team member population: Distribution

Centers, Stores, HQ• We operate stores in 49 states• Health looks different…

Distribution Centers Stores Headquarters




©2016 Fitbit Inc. All rights reserved.

Our Approach

Commitment to building strong, healthy & safe communities starts with our teamLong-term goals:

• Improve the health of all team members• Invest in our greatest asset to leverage our team

members as wellness advocates

To achieve success, we’re committed to:• Creating a culture of wellness that supports all

Target team members along their health journey• Making healthy choices the default choice for

all Target team members by influencing policy, improving the environment in which they live & work, and impacting system improvements

• Becoming an employer of choice by improving brand reputation as a company of wellness





Fitbit Group Health




enables all organizations to lead more engaging and effective wellness programs with technologies and services.

About Fitbit Group Health




Leaders believe wellness is a priority

of CEOs believe a health and wellness program is essential to attracting top talent.94%

of CEOs report that their companies already have a corporate health and wellness program in place.

2015 Fitbit Group Health Survey of CEOs, companies with 1,000-10,000 employees, n = 200

88%




The top five benefits

53% more engaged employees

51% increased employee retention

47% lower healthcare costs

47% stronger sense of community

44% fewer sick days used

2015 Fitbit Group Health Survey of CEOs, companies with 1,000-10,000 employees, n = 200





Our Wellness Program




Nutrition




Active Wear




Fitbit Activity Challenge

• All team members were eligible for 1 free or discounted Fitbit

• 4 week Activity Challenge

• $1 MILLION DOLLARS donated to a wellness non-profits




15

Engagement Tactics• Sweat bands• Easy to use website• Posters and Table Talkers




Fall National Meeting




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The Results – in 30 days…

52% of our Team Members ordered a Fitbit 22.42% participated in the Activity Challenge

13 billion steps

6 million miles

500 millioncalories

250 times around the

earth

5.7 – 60% more steps

per day




18

The Results – in the first 6 months

Saved $5.4

million

Bought 32% more wellness items





Wellness Program Best Practices




You don’t have to do it alone…

• Rally a wellness committee o Empower champions at every level –

not just executiveo Employees motivate other employees

• Incentivize your championso Healthy lunch & learnso Corporate swag




Meet employees where they are… with one program

“I want to be healthier.”“I need it to be fun.”

Sam Andy Vicky

Bigger biceps Lower a1C Eating more fiber

Tough Mudder Anything with music Yoga

“It needs to be convenient.”

“What’s my challenge?”

Only on weekends Integrates into my day At the company gym

Deadlifting 150 lbs Keeping up with kids Running a 15-min mile

“Who are my buddies?” The guys in my dept My kids No one – I go alone




Design an activity challenge that’s inclusive of everyone

Incorporate exciting incentives

Be cognizant of timing and duration

Change up the challenge type

Make it relevant to your employees

Find out what drives your employees to determine the best rewards. Often, recognition is key.

Challenges should be long enough to feel like a journey, and short enough to stay engaging.

Try different types of challenges, like competitive, collaborative, or personal.

Consider seasons or current events to make the challenge even more relevant to your team.




Staying active between challengesConsider seasons or current events to make the challenge even more relevant to your team.

In-app challengesUsers can run their own Fitbit challenges with up to 10 participants.

Social experienceUsers can add friends and family who also have Fitbit devices. Users with Fitbit friends take on average 11% more steps than those without.

Fitbit AdventuresUsers now have access to a virtual personal challenge experience.




Q&A

How Target Used Fitbit Technology in their Wellness Program

Devices & Hardware

Transcript of How Target Used Fitbit Technology in their Wellness Program