How TAITRA Promotes - : Your Ultimate ... · PDF fileHow TAITRA Promotes ... Taiwantrade App...
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Optimizing TAITRA’s own EC platforms
How TAITRA Promotes Taiwan’s E-commerce
Assisting SMEs in adopting cross-border EC
Facilitating firms in reaching overseas markets
1.8 million buyer members 70,000 suppliers 390,000 products
Procurement meeting information and registration for suppliers
An eco-friendly online trade meeting service
An online shopping platform for making sample orders
Taiwantrade & iDealEZ
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800 online storefronts 18,000 products
E-commerce Expo Asia
• Date: October 6-9, 2015 • 120 booths, 50 vendors from 7 countries • 264 buyers, 6,800 visitors
Coming back Oct. 4-7, 2016
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Facilitating Firms in Reaching Overseas Markets
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Theme: Cross-border & mobile e-commerce
• Date: October 7, 2015 • Speakers from Google, Facebook,
Twitter, Yahoo, Uitox, DHL, iResearch Consulting Group, Yandex, and Lazada
• 815 attendees, 620 live-stream viewers
• 23 major Taiwanese EC firms, including PChome, Rakuten, EZTABLE, uitox, and iCook
• 950 attendees • 207 local enterprises
Trade Mission to Thailand & Vietnam 2015
Asia E-commerce Forum
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Global Platforms
SMEs
Third Party
Operators
Payment & Logistics
EC Service Matching Platform
Assisting SMEs in Adopting Cross-border EC
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• Date: September 8, 2015 • 250 meetings, 420 attendees • “Cross-border E-commerce Trends” speech by
Dr. Chu Hsun-chi, Commerce Development Research Institute
E-commerce Trade Meeting
Assisting SMEs in Adopting Cross-border EC
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• Taiwan’s close trade ties with Thailand
• Taiwan’s current EC development
• Taiwantrade & its main services
• Taiwantrade’s involvement in B2C
Outline
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II
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IV
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Taiwan’s Close Trade Ties with Thailand
• 3.1% year-on-year growth in bilateral trade volume
• Thailand is Taiwan’s 10th largest trading partner
• Thailand’s 3rd largest foreign investor
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2,887.1 3,317.5
3,613.4 3,252.0
2,681.7
3,829.0
4,393.5
3,696.7 3,752.4
4,304.4 3,820.3
4,576.6
5,199.6 4,906.0
3,826.8
5,288.5
6,139.6 6,566.0
6,336.4 6,094.1
0.0
2,000.0
4,000.0
6,000.0
8,000.0
10,000.0
12,000.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
USD
mill
ion
Bilateral Trade Growth, 2005-2014
Imports Exports Trade Volume
3.1% year-on-year growth in 2014 (US$10 billion)
Source: Ministry of Finance, R.O.C.
Taiwan’s Close Trade Ties with Thailand
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Taiwan’s Close Trade Ties with Thailand
1 CHINA $77,887
2 UNITED STATES $40,569
3 JAPAN $38,929
4 HONG KONG $26,260
5 KOREA $17,544
6 SINGAPORE $16,924
7 GERMANY $9,915
8 MALAYSIA $9,466
9 VIET NAM $8,067
10 THAILAND $6,612
11 SAUDI ARABIA $6,542
12 INDONESIA $6,450
13 AUSTRALIA $6,249
14 PHILIPPINES $6,172
15 NETHERLANDS $4,814
16 UNITED KINGDOM $3,789
17 INDIA $3,384
18 UNITED ARAB EMIRATES
$3,378
19 KUWAIT $2,999
20 QATAR $2,801
Taiwan’s 10th largest trading partner (US$7 billion) in 2015
Sources: Ministry of Finance, R.O.C., Taiwan Bureau of Foreign Trade
2015 M1-M8 Trade Volume
2014 Trade Volume
1 CHINA $130,158
2 UNITED STATES $62,288
3 JAPAN $61,596
4 HONG KONG $44,217
5 SINGAPORE $28,913
6 KOREA $27,475
7 MALAYSIA $17,397
8 SAUDI ARABIA $15,708
9 GERMANY $15,529
10 VIETNAM $12,541
11 PHILIPPINES $11,600
12 INDONESIA $11,222
13 AUSTRALIA $10,883
14 THAILAND $10,398
15 NETHERLANDS $8,135
16 UNITED ARAB EMIRATES
$7,126
17 KUWAIT $6,882
18 UNITED KINGDOM $6,009
19 INDIA $5,911
20 QATAR $5,398
(USD million) (USD million)
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Taiwan’s Close Trade Ties with Thailand
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Source: Ministry of Economic Affairs, R.O.C., Investment Commission
Destination Local
Ranking
Amount (USD
Billion) Fields of Investment
Thailand 3 13.95 Electronics, metals, foods, chemicals, textiles
Malaysia 4 11.84 Electronics, non-metallic minerals, paper
Vietnam 4 28.74 Steel, textiles, footwear, machinery
Indonesia 10 16.99 Textiles, machinery, rubber and plastics (incl. footwear)
Taiwan is Thailand’s 3rd largest investor (US$13.95 billion)
Accumulated overseas investments made by Taiwanese Enterprises, 1952 - Q2 2015
Sources: Ministry of Finance, R.O.C. (2015 M1-M9)
Machinery & Electronics
Rank #1 (49%)
Metals
Rank #2 (23%)
Chemicals
Rank #3 (11%)
Plastics
Rank #4 (9%)
Textiles
Rank #5 (8%)
Machinery & Electronics
Rank #1 (59%)
Chemicals
Rank #2 (11%)
Food & Beverage
Rank #3 (10%)
Textiles
Rank #4 (8%)
Plastics
Rank #5 (7%)
Taiwan’s top 5 exports to Thailand
Taiwan’s top 5 imports from Thailand
Taiwan’s Close Trade Ties with Thailand
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Taiwan’s Current EC Development
• 80% internet penetration
• 62% smartphone usage in purchase journey
• US$32.6 billion e-commerce market value
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Taiwan’s Current EC Development
36% APAC
AVERAGE THAILAND 54%
TAIWAN 80%
Sources: We are social & IAB Singapore’s compendium of Asia-Pacific Digital Statistics InternetLiveStats, InternetWorldStats, Government data, all Q1 2015. Wikipedia for population data
CHINA 47%
HONG KONG 79%
MALDIVES 51%
SRI LANKA 24%
PAKISTAN 15%
INDIA 19%
BANGLADESH
26%
MONGOLIA 21% SOUTH KOREA
88%
JAPAN 86%
MALASYIA 66%
TIMOR-LESTE 1%
PAPUA NEW GUINEA 6% 28%
INDONESIA
SINGAPORE 81%
45%
VIETNAM
44% PHILIPPINES
AUSTRALIA 89%
FIJI 39%
NEW ZEALAND 91%
GLOBAL AVERAGE 42%
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70%
63% 62% 59%
55% 54%
46% 46% 45%
38% 37% 34%
26%
21% 20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
APAC Smartphone Usage in Purchase Journey, 2014
Sources: MasterCard Mobile Shopping Survey, Digital in Asia
Note: Based on people making purchases via their smartphones in the three months preceding the 2014 MasterCard Mobile Shopping Survey.
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Taiwan’s Current EC Development
34.7
38.5
0
5
10
15
20
25
30
35
40
45
2008 2009 2010 2011 2012 2013 2014 2015e 2016e 2017e
USD
$b
illio
n
Taiwan Projected E-commerce Growth (B2C,C2C)
Total B2C C2C
32.6
29.4
25.6
22.1
18.9
15.5
11.9
9.2
Source: Institute for Information Industry
2015: US$32.6 billion
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Taiwan’s Current EC Development
To promote trade and help Taiwanese companies find new opportunities
Overseas Market
Development
Brand Marketing
Exhibitions & Convention
Services
Market Information & Research
Service Trade Promotion
Trade Education
TAITRA’s Mission & Services
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70,000 suppliers 390,000 catalogs
1.8 million buyer members
iSourcing Leads for suppliers
iMeeting Chat online with suppliers
iDealEZ For placing sample orders
Taiwan’s Top B2B Website
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Receives the most inquiries from US, India, UK, Australia, Singapore, Canada, Malaysia, the Philippines,
South Africa, Iran, Pakistan, Germany and Thailand (#13, 2015)
Most frequently used by buyers from US, China, India, Japan, Hong Kong, the Philippines, Vietnam,
Malaysia, Singapore, UK, and Thailand (#11, 2015)
Global Buyer Base
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How It Works
Keyword & Category Search
Make inquiries in 3 steps (search/select/submit)
Search Assistance & Customized Trade Meeting
Locating suitable suppliers for you
Small sample orders
Online trade meeting service
eNewsletter & Taiwantrade App
Weekly industry news &
new product alerts
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One Stop
Sourcing
Bike and Accessories
Medical Equipment
Textile and Garments
Chemical Material and Products
Gifts and Novelties
Machinery
ICT
Auto Parts
Hardware and Hand Tools
Agriculture and Food
Keyword & Category search
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Via , we have enabled 2,847 buyers to meet with 9,141 Taiwanese suppliers online.
Note: Statistics from 2010-2015
Multi-language 18,000+ products
800+ E-shops
An online shopping platform for placing sample orders.
.com
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For Buyers For Suppliers
Even better search & navigation experience
Locate reliable suppliers even more precisely
More effective CRM & SEO marketing
More exposure & business leads
Language Localization
Multi-platform
Service Customization
Data Analysis
New Taiwantrade Website Launching soon
User-centered Design
Get customer insights
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Language Localization
Even better search & navigation experience
Simplified Chinese– Auto Parts
Indonesia– Machinery
Spanish– ICT, Green
Portuguese– Auto Parts
Japanese – Machinery, Auto Parts
Russian – ICT
Arabic – ICT, Auto Parts
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5,200+ suppliers, 35,000+ catalogs
in the ICT, Machinery, Auto parts, and Green industries
Arabic ICT Zone
Spanish ICT Zone Russian ICT Zone
Portuguese Automobile Zone Arabic Automobile Zone
Indonesia Machinery Zone Spanish Green Zone
Even better search & navigation experience
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Taiwantrade.com.tw E-magazine Enterprise Portals Events
Even better search & navigation experience
Multi-platform
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Locate reliable suppliers even more precisely
Service Customization for buyers
Search Improvement • User-friendly Interface &
well-conceived categories
• Powerful search results &
product recommendations
Fast inquiries • Simplified RFQ procedure
• 1-2 day supplier replies &
recommendations
Additional services • Supplier & product
certification
• Personalized industry news &
new product alerts
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Visualized Dashboard
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Self Analysis
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Buyer Analysis
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Industry Analysis
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Quick view of key data Uncover potential leads
Understand buyer preferences
See the latest market trends
Get buyers’ insights for suppliers
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Empowering Taiwan’s industry clusters with e-commerce capabilities
Integrated marketing strategies: Content marketing, SEO, Search Ad, EDM, campaigns
Overseas expansion: Exhibition showcase; online trade meetings
Affiliate marketing: Partnership with overseas industry bodies
Hosiery industry cluster in Changhua
Glasses and eyewear industry cluster in Tainan
Promoting EC in Taiwan’s Industry Clusters
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E-commerce Expo Asia
• Date: October 6-9, 2015 • 120 booths, 50 vendors from 7 countries • 264 buyers, 6,800 visitors
Visit Taiwan for next year’s expo on Oct. 4-7, 2016
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Theme: Cross-border e-commerce & mobile commerce
• Date: October 7, 2015 • Speakers from Google, Facebook, Twitter, Yahoo, Uitox, DHL,
iResearch Consulting Group, Yandex, and Lazada • 815 media, 620 live-stream viewers
Asia E-commerce Forum
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• Date: September 8, 2015 • 250 meetings, 420 attendees • Cross-border e-commerce trend speech by Dr. Chu Hsun-chi ,
Commerce Development Research Institute
E-commerce Trade Meeting
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ASEAN’s e-commerce has entered a period of hyper growth
Greater Taiwan-Thailand EC Cooperation
Note: Market size figures are rounded. Data Sources: International Monetary Fund, eMarketer, eCommerceMILO, DigitalFilipino, Frost & Sullivan, hybris, VECITA, A.T. Kearney analysis
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Greater Taiwan-Thailand e-commerce cooperation
Sources: We are social & IAB Singapore’s compendium of Asia-Pacific Digital Statistics, InternetLiveStats, InternetWorldStats, Government data, all Q1 2015. Wikipedia for population data
47% 47%
29% 26%
22% 22% 20% 20% 20%
18% 17% 14% 14% 13% 13% 12% 12% 12%
10% 10% 10% 9% 7% 6% 5% 4%
Based on the change in national internet user figures since January, 2014
Growth in Internet Users 414%
346%
193%
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Trade Mission to Vietnam & Thailand 2015
• 29 Taiwan major EC operators,
including PChome, Rakuten, EZTABLE,
Uitox, and iCook
• 950 attendees, 207 local enterprises
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Why Taiwan is a great biz partner with Thailand:
• We share similar cultural backgrounds • SMEs are the economic pillars for both countries