How Tablet Mobility is Transforming the Way Retailers Engage Customers & Drive Business Growth
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Transcript of How Tablet Mobility is Transforming the Way Retailers Engage Customers & Drive Business Growth
How Tablet Mobility Is Transforming The Way Retailers Engage Customers & Drive Business Growth
Travis HooperVP Products & Strategy
ArmorActive
https://vimeo.com/161684217
Total Retail by 2025 China will have the largest retail spending in 2020
Of global retail will happen online
Of Internet users on social media by 2025
Store sizes will reduce size by 2020Total Online retail by 2025
of sales influenced by digital shopping (research, peer review or online transaction)
of smart phone users globally who check their phones more than 150 times each day
of retailers who’s in-store experience needs most improving
of sales that still include an in-store element
Customers Are More Knowledgeable Than Ever Before
Millennials Will Become The Majority
Customer Experience Is King
Unified Commerce Is Necessary For Survival
Having a Comprehensive Mobile Strategy Is A Must
Key Retail Trends Driving Retail Strategy
5
The Empowered Consumer…• Tech-Savvy: Moves seamlessly & interchangeably between devices• Well-informed: Shopping as a mission• Relies on online referrals, reviews, price comparison and recommendations• Requires loyalty to be rewarded – otherwise it’s short-lived• Grasps new concepts quickly – gets bored easily• Seeks stimulation and enjoys change• Highly conscious of time and value
The balance of power has shifted to consumers –they are setting the agenda for retailers to follow.
The Millennial Takeover“Thanks to globalization, social media, the exporting of Western culture and the speed of change, Millennials worldwide are more similar to one another than to older generations within their nations.”Time Magazine
Millennials have more spending power than any other age group
By 2030, Millennials will outnumber Boomers by 22 Million
of Millennials are Online
Top Differentiators for Business SuccessCustomer now rate the overall Experience as the second biggest differentiator driving buying decisions.
7%
8%
17%
22%
37%
47%
52%
Social Responsibility
Selection
Availability
Price
Brand Reputation
Customer Experience
Quality
Source: Harvard Business Review Analytic Services
Shoppers That Engage With Retailers On Multiple Channels Make Purchases More Often
Source: Fluent
Survey: How often do you make purchases from your favorites retailer’s website?
21%28%
52%
25%32%
43%49%
36%
14%
Once a Week or More At Least Once a Month, Less ThanOnce a Week
Less Than Once a Month
One - Four Five - Nine Over 10
Historical Retail(100’s of years)
eCommerce(Last 20 years)
Channel Convergence(Last 5 years)
Future of Retail
Digital Capabilities Rapidly Transforming Commerce Needs
Consumers are seeing less of a difference between shopping in a store and going online, creating a need for retailers to create unique in-store experiences.
Online Retail Converges with Brick & Mortar Strategies
Mobility Strategy & Tablet Adoption
Customer Experience Improvements
Increase Sales and Conversions
Enhance Associate Effectiveness
Easily Accept Mobile Payment Options
WHY MOBILITY MATTERSRetailers are using mobile devices to provide a differentiated customer experience while solving tough retail pain points such as EMV transition, line busting and building customer loyalty.
12%
13%
16%
18%
19%
24%
30%
34%
44%
Improvement in Employee Working Conditions
Change in the Business Model
Better Stock Management
Increase in Traffic
Increase in the Average Shopping Cart
More Effective Marketing Strategy
More Effective Promotions
Strengthened Customer Loyalty
Improved Brand Image
Benefits of Installing Digital Devices In-Store
Survey conducted of top Retailers in France
How are retail sales associates using mobile devices at POS?
Tracking & Managing Orders Checking Out Customers Reviewing Customer Profiles
Making Personalized RecommendationsTracking Inventory Across Channels
29%
The mobility aspect of the mPOSdevice helps merchants provide a more personalized experience to
customers.
Omnichannel retailing will facilitate everything from checking stock to locating products and completing
online purchases, all while in-store.
Using technology to create efficiencies by integrating your inventory, labor scheduling and
employee management software.
Store Operations
POPULAR MOBILE DEVICE USE CASES
Digital Signage / KioskPOS/mPOS (Mobile POS)
FORECAST: US Mobile Point-of-Sale Installed BaseMillions of units, 2014-2021
Recent Software and Hardware enhancements have simplified mPOS implementation requirements
3.24.1
7.18.5
12
16.4
21.6
27.7
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019 2020 2021
Source: US Census Bureau, 451 Research, Wells Fargo Works, BI Intelligence estimates
The US EMV migration in October 2015 led to
accelerated adoption through 2016.
Mobility Deployment
The Last Mile Is Commonly Overlooked Or Underestimated
Key Factors to be Considered:
Tablet choice OEM Roadmap Connectivity / Power Requirements Peripheral Integration / Partner Involvement Security Human Factor Pilot Methodology Project Management Installation & In-store Support
Execution Examples
LeBron’s ‘Unkwn’ Store
Video Looping Signage
FurnitureLand & King Arthur
Product Information
Catalog Look Book & Ordering
Entertainment:
Self-Serve Check-in:
Credit Checks:
Business Acquisition:
To Learn More Visit: ArmorActive.com
Thank you!Travis HooperArmorActive, VP Product & Strategy