How sustainable your positioning is?- A study on TOOTHPASTE INDUSTRFoyez AhmedID-41325084Kamrul HasanID-41325020Mohd. R!"A#$% KA&IRID-41325031PresentatorClose Up Colgate Pepsodent Colgate Gel CREST MESWAK WHITE PLUS SENSODYNE MEDI PLUS0

!0!"0" How !any "rands e#ists in "anglades$ and w$i%$ is t$e brand !ost pre&erred by t$e %onsu!ersC#a$a%te$&st&%so( a$a) *ate$&also$ +n&s#ed good )#&%# *a,e &t d&st&n%t ($o* ot#e$ p$od-%ts.Att$&/-tes&n%l-de s&0e1%olo$1 (-n%t&onal&t21and(eat-$est#at a3e%t t#ep$od-%ts appealo$a%%eptan%e&n t#e*a$,et.A%t-al(a%to$4%oste3e%t&5eness1des&gn1pe$(o$*an%e1 et%.6o$pe$%e&5ed (a%to$ 4&*age1 pop-la$&t21$ep-tat&on1 et%.6 t#at sat&s+es )#at a%-sto*e$ need and )ant.Produ%ts Attribute 's Produ%ts "ene(tS&0eColo$Co*pan2 Rep-tat&onSo(t S7-&$e T-/eAtt$a%t&5e Pa%,ag&ng8la5o$)$at are t$e Attributes o& Toot$past0!"9:

;SI*E8REASH ?REATH0!"9:

;+O,OR8REASH ?REATH0!"9:

;-REASH "REATH8REASH ?REATH0!"9:

;So&t S.uire Tube8REASH ?REATH0!"9:

;-la'or8REASH ?REATH0!"9:

;-OA/IN08REASH ?REATH0

!0!"0"909:0:08REASH ?REATH CLEANNESSWHITENESS ANTICA@ITY PROPERTY LONG LASTING 8RESHNESS PRICE GUM PROTECTION)$at are t$e "ene(ts o& Toot$paste0!"9:

;8REASH ?REATH 0!"9:

;!0+,EANESSCLEANESS0!"9:

;)HITENESSWHITENESS0!"9:

;