SOCIAL GRADUATESAUCKLAND UNIVERSITY OF TECHNOLOGY

17th September 2014Chris South

94% OF RECRUITERS USE OR PLAN TO USE SOCIAL MEDIA AS PART OF THEIR RECRUITMENT EFFORTS

SOCIAL MEDIA IN THE EMPLOYMENT SECTOR

42% OF EMPLOYERS HAVE RECONSIDERED A CANDIDATE BASED ON CONTENT VIEWED ON A SOCIAL PROFILE

NEGATIVE SOCIAL MEDIA

ETIQUETTE

SOCIAL NETWORKS

ON AVERAGE IT TAKES 6 MONTHS TO SETUP A STRONG PERSONAL BRAND AND PROFESSIONAL NETWORK

TIMING

• Findable• Complete• Networked• Credible• Contactable

CHARACTERISTICS OF A STRONG SOCIAL PROFILE

ONLY 36% OF ALL JOB SEEKERS ARE ACTIVE ON LINKEDIN

MAKING SOCIAL WORK

STUDENTS SHOULD PROACTIVELY USE SOCIAL MEDIA TO FIND JOB OPPORTUNITIES

REFINED DOOR KNOCKING

GROWING THEIR NETWORK

EXISTING• Import email contacts

• Connect with other students and family

• Share connections across networks

NEW• Follow new people on Twitter and Google+

• Utilise LinkedIn Groups to find like-minded people

• Join industry groups or associations and connect with other members

RESEARCHING WHO TO CONTACT

WHO TO CONTACT• Use LinkedIn and job boards to find employers who already employ

people with a similar skill set

• Identify the most relevant contacts within that business

ENQUIRING ABOUT OPPORTUNITIES

BEFORE ENQUIRING• Use social media to identify mutual connections for possible referrals

• Personalise their message using research from both the company and contact’s online background

• Establish warm relationships, using social sites such as Twitter

PROCESS• Phone

• Email follow up, with resume and links to social media

• Visit with resume or personal brand business cards

• Always ask for referrals not just an opportunity

TRACKING THEIR EFFORTS

• Excel spreadsheets• LinkedIn contacts

• It is essential that students understand the basics of social media

• As a minimum they should ensure their personal profiles are private

• Be mindful of network etiquette

• Select the right social mix for their profession

• Link all social sites to LinkedIn

• Start early

• Ensure each profile is strong

• Be proactive using Refined Door Knocking techniques

• Grow existing and new networks

• Research who to contact

• Personalise all communication

• Track progress

SUMMARY

socialprominence.cochris.south@socialprominence.co@findsouth