How socialmediawillchangerecruitmentforeveroslo2012
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16.03.2012 1 Presented by Andy Headworth, Sirona Consulting 22 nd March 2012 Oslo Hallo Oslo mitt Twitter heter @andyheadworth MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies”
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Transcript of How socialmediawillchangerecruitmentforeveroslo2012
16.03.2012
1
Presented by Andy Headworth, Sirona Consulting 22nd March 2012 Oslo
Hallo Oslo mitt Twitter heter
@andyheadworth
MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies”
16.03.2012
2
When I mention social media to HR & Recruiters........
It isn’t what you do – it is who you are
‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company.
If not, then it is unlikely social media will do it for you.
If yes then lucky you, as social media will help you all the way .
Does your company culture focus on building relationships with your customers | employees | prospective employees ?
16.03.2012
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Thanks to Three Ships Media
Social Media Explained
Twitter > I’m eating a donut Facebook > I like donuts Foursquare > This is where I eat donuts Instagram > Here is a vintage photo of my donut YouTube > Here I am eating a donut LinkedIn > My skills include donut eating Google+ > I’m a Google employee who eats donuts Pinterest > Here’s a donut recipe Spotify > Now listening to “donuts”
Science fiction recruiting becomes reality
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The Changes
National Talent pools are shrinking [especially in-demand skills]
Global Talent pools are increasing due to mobility Company loyalty is diminishing – jobs not careers
Candidate driven marketplace ensures choice, where money is no longer the primary driver
Transparency is both a talent problem and an opportunity
Finding ( and employing) good people is getting harder and harder!
The drivers of change
Social
Talent £, €
Tech
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The power of social media
Implications of social media
Talent Pool
150+ M
500+ M
100+ M
800+ M
160+ M
161+ M
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Norway’s Talent
Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%). Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools.
Sources: Norway’s SSB & NewspaperDagsavisen
The Inbound Talent – where from, who & how?
579k 250k
2.6M
Social Norway
41k
March 2012 [Working population 2.5M]
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A deeper look at Facebook in Norway
Fast growing age group in the last 3 months 45 - 54
Remember over half the population on Facebook .....
Total 2.6 million
Recruitment CAN work on Facebook
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A short history of social media in recruitment
Lessons learned
Tactics without strategy
Failure to recognise importance of content
Lack of response management & conversation
Engagement – are you kidding?
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You are in the palms of your candidates AND employees
So what does your career site look like on a mobile?
Smartphone penetration is 47% (MMA)
Steven Ehrlich – Global VP, Client Development, aia worldwide
The content shift
“The ubiquity of access has given candidates AND employees the opportunity to create their own content about organisations how and when they please”
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Candidate expectations are changing
“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words”
Cicero 80BC
What the job seekers are saying…..
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Take note employers
How do you communicate with your candidates?
“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words”
Tweet Direct Message
Message Facetime Chat
Message; Circles Huddle; Hangout
Message Company updates Inmail
Message Audio Skype Video Skype
RSS Feeds
Cicero 80BC
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Social search
Then the game changed......not just social search
Search, plus your world
[Now, do you think it might be worth looking at Google+?]
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Adding a social layer is not complex
Why social media for recruitment?
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John Sumser , from HR Examiner: "Klout, Peerindex and Kred are just the start, in 10 years they will be as advanced as DNA sequencing".
Recruiting by influence
Reach, Influence & Amplification
[ Footnote: Work in progress, but algorithms are improving all the time ]
QR codes anyone?
Tip: Make sure you take them to a mobile enabled page!
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The latest, fastest growing social network
I promised you augmented reality.....
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No longer are you in control of your brand....
Next up................. How
